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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday, September 23, 2010

Finding Online Jobs


There are many avenues to home employment on the Internet. If you look for jobs at home or work at home jobs on a search engine, you will find many Jobs at Home Websites with Job Listings. Some offer Free Membership and some charge a Monthly, Annual or Lifetime Registration Fee. Many offer Free Trial Memberships or Trial Memberships. Some jobs at home websites you will see on the Internet are: 2Work-At-Home.com, Bassador.com, HomeJobStop.com, Homeworkers.org, LegitJobs.net, SohoJobs.com, SpeedySecretarial.com, TJobs.com, Work-At-Home-Land.com and WorldWideWorkAtHome.com.

Staffing Services, No Fee Work At Home

However, there are also many more companies online offering home employment directly with no cost to you. Some of them are Outsourcing Services hiring home employees from their own websites. You will also see help wanted advertisements from temporary and permanent employment agencies looking for workers. You might consider employment agencies, staffing services, freelance websites, recruiters, help wanted classifieds or jobs search agents. An online search for virtual staffing services should provide many helpful online virtual staffing services that are looking for employees to work for their clients.

Outsourcing Services No Fees

You will find many more work at home opportunities on the Internet with Outsourcing Services. They already have a large clientele and marketing system and are looking for more employees to help their clients. There are call centers, customer support providers and customer relationship management firms that pay people for customer support work done from home, telesales specialists looking for salespeople, virtual assistant agencies looking for virtual assistants, data processing services looking for data entry typists and many other outsourcing services are advertising for employees to work online. You will also see many online Outsourcing Services that advertise editing services and recruit editors to work for their online services, or writers, typists, accountants, etc. Many temporary agencies and freelance websites also advertise for workers who will work on outsourced projects for them.

Help Wanted Classifieds

For recent help wanted classified advertisements look at http://FreshJobs.com and http://ExpertNetSurf.com. Recent classified advertisements with titles like Now Hiring, Help Wanted and Job Openings are posted in newsgroups, job boards, forums and message boards too. JobBoardMagic.com, Job-Search-Engine.com and JobLine.net check many job boards in their job search. You could also post your resume at http://HelpWantedSite.com and apply for jobs you like with your resume from their website. CareerBuilder.com, a large job and career website, and Jobvertise.com also provide this service free.

Jobs At Home Newsletters

There are also many helpful jobs at home websites that will send you recent job advertisements in a newsletter or ezine. You can join their mailing list or subscribe to their newsletters free at their websites. ExpertNetSurf.com is recommended for recent jobs at home advertisements in their free newsletter. Bassador.com, HomeJobStop.com and Telework-Connection.com also provide free jobs at home information in their newsletters. Email Alerts are also available from many job and career websites including CareerBuilder.com, HelpWantedSite.com and IHireAccounting.com

Internet Newsgroups

Another resource for job search and help wanted advertisements is Internet Newsgroups. Jobs are posted in Newsgroups at http://Google.com in newsgroups like alt.jobs.offered, misc.jobs.offered, biz.jobs.offered, us.jobs.offered and misc.jobs.offered.entry. You can find many recent help wanted advertisements in newsgroups and messages about them. You can also search for jobs. Many more jobs at home opportunities are listed in Yahoo Groups and MSN Groups.

Jobs At Home Search Engines

You will also find many jobs at home search engines and jobs search engines that you can search for jobs. You can search for home employment with jobs search engines using keywords like at home, home, homebased, job at home, outsource, remote, telecommute, telemarket, telework, virtual, work at home, and work from home. JobLine.net will do a Job Search and/or Resume Distribution for a charge. These websites have jobs at home search engines:

Finding the Best Mortgage Lender


Mortgages have been stealing the headlines these days, from the beginning of the crisis through the anticipation concerning current financial reform. But there’s one thing that hasn’t changed – if you want a mortgage loan, you need to find a lender. With so many banks to choose from, you may feel confused and overwhelmed. If you’re looking for your mortgage lender, here are some tips to help you find the one that’s right for you.

Mortgage lender search

Step one is to search the Internet. You’ll be asked a few basic questions, like the property type, the home value, and the kind of mortgage rate you’re looking for. Then you’ll be matched with lenders who do business in your area who will give you quotes and relevant information. Next, visit any brick and mortar institutions in your neighborhood, especially the bank where you already have your account. Many offer lower preferred rates to existing customers.

If you’re working a realtor, ask her for lender suggestions. She’s been around the closing block a few times and can offer great tips on who to, and who not to, use. Warning: Don’t be compelled or pressured to take her suggestion. Her recommendation is just another quote for you to compare with the others.

Make a list of the different lenders, and what they’re offering, so that you can compare them side by side. Remember to include the various closing costs, application fees, APR, etc. so you can compare every aspect of the potential loan. Also request information about the application process, the documentation that you’ll need, and how long the entire process will take. Be wary of anyone who promises you a speedy closing. As a result of the recent mortgage crisis, every aspect of acquiring a home mortgage is taking longer to process. Plus, in Congress’s new legislation, it’s incumbent upon lenders to make sure that you have the ability to repay the loan, so they’ll be doing their due diligence.

Doing better business

Once you have a list of lenders, narrow it down to three. Then, check their records with the Better Business Bureau. When you type in the name of the organization you’re researching, you’ll have access to a reliability report, which rates the company from F to A+. Then you can scroll to read the specific complaints, and whether they’ve been resolved.

If the offers are comparable, trust your intuition, and select the person with whom you feel most comfortable. You’re going to be in a close relationship with the loan officer until your mortgage is funded, so make sure it’s someone who you can easily call to field any questions. If someone doesn’t return your calls, or is short with you, you won’t have a good experience.

Now that you’re armed with the information, it's time to find your mortgage lender. Choose the bank that offers the best deal, and a lending officer with whom you feel comfortable. Then the only headline you’ll be seeing is “mortgage successfully closed.”

Sunday, August 29, 2010

Manage and Monitor Your Online Reputation


ust this past week, another strong brand was caught in the midst of an online controversy. The brand victim, Starbucks. Employees at a Miami Starbucks posted inappropriate photos of Starbucks customers online using the social media tool Flickr. Now, Starbucks is well known in the social media space, they have several followers on Twitter, so how did this happen?

A few months back the same thing happened to another company. I won’t go into details, because if you didn’t see the video, I don’t want to make you lose your lunch – let’s just say there were two employees of Domino's Pizza doing very unhygienic things to the pizza they were preparing. It made national news and the video on YouTube received over 1 millions views. The video threatened the reputation of a brand that had been developed by a company for 50 years.

Don't be mistaken,just because you are a business and you are not using social media, don't think that your brand can't be hurt by it if you are not paying attention. The reality is, whether or not you are participating in social media - you are playing. Your brand in some way or another is being represented,either by you as a company, by your customers or by your employees.

Monitoring major social media platforms and solving issues that reflect poorly on your brand is one of the most important parts of any company's social media effort. As a business, the most important thing to remember is that even if you are not using social media, you need to be aware of what’s going on in the social media realm when it comes to your brand. It doesn’t pay to turn a blind eye and, by doing so, it can, ultimately, be a detriment to your success.

We've all heard of brand monitoring and many of us, especially small to medium sized businesses, in the past haven't seen the need. We'd just treat customers well and give them what they need and they'd tell their friends and family. Now that we have the internet and social media, it’s even more important to monitor our reputations, especially as business owners. I always remind the clients with whom I consult that it’s not just seven people one person will tell about your services, now it’s in the millions. This is especially true with the social media tools that are available and widely used, such as Facebook, Twitter and YouTube.

I don’t care if you don’t want to use social mediums to market your service or products, it’s more vital than ever to at least have an awareness of what’s being said within the social media realm about you, your brand, your products and your services. Sticking your head in the sand will only hurt you not help you.

How Can You Monitor and Protect the Reputation of Your Brand?

  • Step 1: Understand how the social media platforms work. Learn how to use Facebook, Twitter, YouTube and MySpace. Become familiar with their platforms. Take a few moments and read the terms of services and watch and learn how people are using these social media outlets.
  • Step 2. Don’t assume that social media doesn’t affect you. When it comes to social mediums, there are not just thousands of users, there are millions. These users consist of your customers who are bloggers, influencers, columnists and public figures. These people are talking about companies. Are they talking about yours? You need to know this and you need to know whether the chatter is negative or positive.
  • Step 3: Actively Protect Your Brand. There are many steps that you can use to do this. Register your brand names with the various social media platforms, (add comma here) this way you avoid the chance of them being hijacked by someone else.
  • Step 4: Create a social media policy for your company. This means creating a plan that informs and educates employees on the company policy and guidelines of using social media. This policy should inform them as to what they should and should not discuss when it comes to the company. And other appropriate practices and procedures to follow, especially in the event of a crisis.
  • Step 5: Always be aware. There is no excuse not to know what is being said. It’s important to always have your finger on the pulse of what is being said, whether it be positive or negative. You always want to know when someone is talking about your and your brand – ignorance is no excuse. Monitor the social media platforms.
  • Step 6: Embrace the negative when necessary. Social media is a conversation and a dialogue, so be willing to embrace the negative and dialogue in public regarding the situation. This gives you credibility with other consumers.

Upward mobility is no distraction for Woolworths



Good news, just in time for Women's Month, is Woolworths' decision to shed (no pun intended) several layers of its historically conservative approach to underwear. It will be displaying a new range of provocative lingerie soon.

Whether Distraction - as the new range is aptly named - will contribute towards lifting the share price to new levels has not yet been determined. But the lingerie goes a long way to satisfy female customer demands, especially plus-sized women who have asked for "sexier, glamorous" offerings, according to Ian Moir, the managing director of retail at Woolworths.

While its retail sales have climbed, Woolworths has lost market share in the lingerie section, Moir revealed at the group's results presentation yesterday.

Some 16 stores will be kitted out with a new lingerie set-up. A Distraction ad campaign will appear on television and in print publications.

Woolworths is on a mission to fine tune its customer-centric strategy and place emphasis on customer segmentation, a loyalty programme, getting store formats right and cultivating a sustainable online strategy - all in the interests of convenience for the consumer.

Customers can look forward to a tiered loyalty programme which will be designed to, among several things, build more profitable long-term relationships with customers, and provide a platform to use customer insights to drive sales. Smart.

It is maybe not all that innovative but still an effort from the company whose displays 10 years ago resembled a downtown men's outfitters, judging from photographs outgoing chief executive officer Simon Susman hauled out as evidence that Woolworths had indeed evolved.

Woolworths makes a convincing case for this continuing facelift, producing data showing more South Africans are drifting from the lower to the higher end of the Living Standards Measure and it wants to be well-positioned for that shift.

It will aim to have "the mind of a supermarket and the soul of a deli", according to the charismatic Moir. We'll see.



China

China has reached an important turning point in its development this year. Citi, the research arm of Citibank, says the country's ratio of dependants to total population is likely to reach a trough of just over 39 percent this year. Dependants include children aged up to 15 years and people of 65 and over. Citi predicts the ratio will be rising steadily for the foreseeable future as the population ages.

This has all sorts of implications. China has a limited social security system and its one-child policy has placed an enormous burden on the single child to care for ageing parents. As the population ages, the burden will rise.

However the good news for the workers is that they are likely to earn more.

China has had virtually unlimited resources of labour over the past few decades. As a result labour's share of gross domestic product fell from about 50 percent of gross domestic product in 2002 to 42 percent in 2005, possibly the lowest of any major country in the world, says Citi.
Now the success of the one-child policy is moderating labour force growth. At the same time rural development will reduce the flow of workers from rural to urban areas. The New York Times reported recently that big manufacturers were "moving to raise salaries because they are desperate to attract new workers at a time when many coastal factory cities are struggling with labour shortages".

And it is not just market forces that are at work. The newspaper said: "Beijing is supporting wage increases as a way to stimulate domestic consumption and make the country less dependent on low-priced exports."

Moreover, Citi says the emergence of more independent labour unions will improve the bargaining power of labour.

The news will cheer the hearts of workers all over the world. Goods imported from China have been competing successfully in most countries, including South Africa. The playing fields are levelling out.


Nafcoc

The National African Federated Chamber of Commerce's (Nafcoc's) plans to acquire 15 percent of one of the local banks before the end of this year looked set to be a modern miracle: controversy-free and peaceful.

This was in view of the fact that the new leadership at the 600 000-strong business chamber had promised stability in the organisation going forward.

But that expectation is now suddenly tinged with anxiety as we were recently informed Nafcoc's members were concerned they might not get their cash payouts promised when Nafcoc disposed of R1.5 billion worth of shares in Tsogo Sun.

Nafcoc had promised qualifying members would receive cash payouts for the value of their shares.

But it turns out some members think Nafcoc is not going to pay them this money. It would invest it all into purchasing a 15 percent stake in The Employment Bureau of Africa (Teba) Bank.

Some members claim that the deal has already been concluded and they were not made aware of this.

They feel they will be indebted to Teba Bank as the loan still had to be paid back. They want their money and nothing else.

But earlier this month, the chamber confirmed it had been in talks with the aim of obtaining a stake in Teba Bank. It, however, said this was not the only bank it was talking to. And nothing had been finalised.

The president of Nafcoc, Lawrence Mavundla, has been at pains in the past few weeks, trying to explain that this deal had not been struck.

Who exactly is stoking the fires at this organisation? Is it the bitter individuals who think they were pushed out of the organisation? If this is the case, then we have not seen the end of controversy and conflict at this trail-blazing business organisation.

Understanding Health Care and Free Insurance Quotes


The following lines will demystify all about Health Care and how to get the insurance by getting a Free Quotation for the best plan that fits you without that feeling of taking a big load on your shoulders and easy to suit on a month's budget for every family in USA. Health Care has become a precious asset in the contemporary life due to all of our harmful habits mostly forced by the inescapable unhealthy way-of-life. Therefore, health is a mandatory concept to overcome the obstacles nowadays and that's what we most have to care for.

To understand how to get the best rates available to assure an extraordinary Health Care and get it unleashed despite whichever bad experience you have had on this sort of painful research you will be led to an easy and trustful online process which will doubtless clear your mind up to get your ready to make your best choice ever when it comes to look after yourself and your family.

Browsing around on the internet you may find many sites where you can get a Free Insurance Quotation whose provider should deliver a proper Health Care service but unfortunately in most cases you are requested to turn your personal information inside out. However, in the genuine cases, before disclosing personal details, you simply enter your name, some information about past medical diagnoses and email to find out more about the process before being committed to anything. This makes the process safe and easy, and gives us no reason to take a little look deeper at how we can benefit.

Take advantage from this clever and easy engine that will help you get rid of the villain of most middle class US families. Health Care is no longer something that will haunt your dreams from now on. Get the quotation with the best rates available to assure an extraordinary long and joyful life for you and your beloveds.

Hopefully, you will be more encouraged now to take advantage of this greats offers, and see how you, your family, working friends and personal friends can benefit from it once you will be saving money and enjoying a new Health care service that will attend all your expectations and don't ever forget - Health is what we most have to care for.

Visit us at http://www.free-health-insurancequotes.com to see more about how to get an online Free Quote Request and gain a little more understanding about how you can benefit with all that is being offered for you.

Home insurance quotes: For the unpredictable future


With the passage of time there has always been a tendency in the man that he has learned from his experience. This has made the man the most successful species on earth. It is hence always in the best interest of the person to learn from his experiences and be well prepared for the unforeseen future well in advance. The home of the person is the place where the person actually seeks to obtain the desired level of rest after working for hours. It is hence very important for the person to timely understand the role of the insurance policy.

The home of the person is the place where the person seeks to get the desired rest after working for hours at the work place. at the same time it is the home of the person that enables the person to keep his certain belongings. It is hence always in the best interest of the person to get the home insurance policy. The home insurance quotes vary from one region to another. It is hence always in the best interest to timely go for the most desirable home insurance policy quote.

It is the home insurance policy that enables the person to get the sigh of relief. The home insurance policy quotes are subject to various factors. it is hence always in the best interest of the person to compare the various different quotes that are being offered by various different firms. This would enable the person to easily choose the best suited home insurance quote. The home insurance policies have been able to gain a lot of importance from the consumers in every part of the world. It is the home insurance policy that has always been able to gain a lot of importance in the recent times.

With the passage of time there has been countless number of people in every part of the world who have been able to gain a lot of advantage by relying on to the home insurance policy. it is the home insurance policy that has always provided the consumer with what he has been looking for. The future can never be predicted it is hence always in the best interest of the person to timely going for the desirable home insurance quote. It is the home insurance quote that can always lead to great sense of psychological relief for the man.

Thursday, August 19, 2010

Walmart Online Job Application

Formerly known as Wal-Mart, Walmart Stores, Inc. is world's largest public corporation, according to the Forbes Global 2000 of the year 2010. Walmart is a large chain of discount departmental stores and membership required warehouse stores, in the US, which was founded by Sam Walton in the year 1962. Being such a large public corporation, Walmart employment opportunities are there in various fields like store management, pharmacy, marketing, optometry, retail store associate, web designing, logistics, web developer, etc. Job opportunities in these sectors are largely attracting the youths and unemployed people. Walmart jobs also provide you several Walmart employment benefits like incentives, store discounts, profit sharing, 401k plan, health insurance, education and many more. However, you need to know everything about Walmart online job application format, in order to gain all this and more.

Process of Walmart Online Job Application

As I said earlier, Walmart job opportunities are actually endless and you can definitely get the desired job at Walmart, after you finish their enrollment formalities in the correct manner. First of all, you need to have a clear idea that Walmart employment application is completely an online procedure and hence, you will not get their printable versions. You can get more information about the Walmart employment opportunities at the nearest Sam's store or directly on Walmart hiring website itself. Let me tell you that Walmart online application process differs by the respective job for which you are applying. Well, here are a few steps that you can do to apply online for Walmart.

Sign Up
You cannot fill Walmart online job application if you are nor a registered member with Walmart. Hence, to do that, you need to sign up with them on their website. Before the registration process begins, you need to accept the terms and conditions of of the company that clearly mentions the drug testing and background checking policies of Walmart. Acknowledgment of the fact that omission or misrepresentation of any information in the form is bound to bar you from appearing for the Walmart employment test. Once you agree to some of these basic yet important terms and conditions, you will also need to present your social security number while registration. Afterwards, you can easily get the access of the Walmart online application form.

Fill Out
Filling the online application form is quite simple, wherein you are asked to fill out the basic information like gender, education, nationality, qualification, special skills, email address, contact number, two reference personalities with their addresses and contact numbers, etc. However, you can withhold information like your ethnicity and gender, if you wish. Amongst the rest of the mandatory information is the type of Walmart service that you wish to join. For instance, Walmart transportation, Sam's club, Walmart retailing or distribution, etc. Make sure that you clearly mention your employment specifications, in order to avoid future misunderstandings. In short, you need to be really frank and truthful while filling out the Walmart employment form online.

Take Care
Once you are done with filling out the Walmart online job application, you need to wait for some time, before submitting it for the final time. Well, you need to check the form twice in order to check a few things that you might have missed out while filling the form. The most important thing is that you should not leave any mandatory field empty. You also shouldn't leave any field empty even if you are afraid of filling in the correct information. In short, Walmart maintains utmost transparency and expects the same from its future associate aspirants. It is the reason why, filling previous employer's name is not enough but you also need to mention the time span of your unemployment after you left it.

Once you are sure that you have filled the Walmart online job application form without bluffing or without leaving any blank fields, then only submit the form for further processing. In the mean time, (before appearing for the test), you need to constantly stay into touch with the latest disclaimers from Walmart to become aware about the currant requirements. The company responds within two week's time span and if not, then feel free to contact them for further follow up. All the best!

Friday, August 13, 2010

Forex The Future Investment


There are many many advantages over the various other ways of investing. First of all it is a 24 hr market, except for weekends of course. You have the US market then the european and then the Asian. One of the great times to trade is during the over lapping periods. The USA and european overlap between 5am & 9am eastern and the Euro & Asian between 11pm & 1am eastern. Usually the busiest time and best to trade.

The is also the risk factor for the accounts. With futures and options you can get margin calls that can wipe you out. If you get caught in a bad trade not only do you lose the money in the account but you may have to come up with alot more from your pocket. It can be very risking. But not in Forex. Worst case senerio you could lose whats in you account. But you would have to do something really stupid. Like making a big trade on a Fundamental day and leave it alone. If market takes a bad move and you weren't there. OOOPS. But That wouldn't happen with a smarth trader.

Then there are the demo accounts which is an account where you can trade using all the right things, platform,charts,and information. But you are using play money, or what we call paper trading too.

Plus with Forex you have a mini account. Instead of needing thousands of dollars to get into it. You can open an account with as little as $300.00. Now of course you will be trading at 1 tenth of a trade. IN other words you controling 10,000 instead of 100,000.00 These are call lots. Which also means you will only risk 1 tenth too!

So if you would love to learn to do investing and not have near the risk you really need to take a closer look at Forex trading.

Friday, June 18, 2010

Leadership - The Link Between Planning & Doing


If you have read the preceding articles in this section on strategic planning, YOU will have a sense that strategic planning involves more than getting together for one day a yearto develop a strategic planning document. Strategic planning is both a logical, rational process, and a process that involves people. It takes more than developing a plan for that plan to be implemented. In this article, we consider that the critical link between planning and doing is leadership.

Traditional Planning Methods

The traditional way for government organizations to plan is for a group of people, usually executives/management, but sometimes including employees, to get together for some period of time each year. Generally, inadequate time is allocated to the exercise, but if it is completed, it results in a document that contains a mission statement, broad organizational goals, and other elements as is deemed appropriate. Then, the plan is usually hidden away somewhere, never to be seen again. Traditional methods yield traditional results. As a wise man once said "If you keep doing what you have been doing, you will get what you have always got".

It needn't be this way.

Reconceptualizing Strategic Planning

Planning should be considered as a blueprint for change. The plan should be the basis for introducing controlled change into an organization so it can adapt to changing times. By anticipating shifting demands, the plan serves the purpose of allowing the organization to control its own direction, rather than waiting until political forces demand change (and demand change NOW). In addition, the plan allows for consistent monitorin~ofsuccess,~nd re-examination of the degree to which organizational resources should be structured and allocated to achieve future goals.

But, if we look at strategic planning in this light, as a blueprint for change, we also need to consider that any organization has built-in inertia.. the tendency to keep on doing what one has been doing. On its own, the strategic planning process, as traditionally undertaken, is insufficient to overcome this inertia. Other forces need to come into play if the plan, and proposed changes get implemented.

Leadership - The Key Force

In the context of strategic planning, leadership means a number of things. We can outline the role of leadership in the following ways, keeping in mind that leadership may come from appointed leaders (management and executive) and from the ranks

. 1.Those in leadership roles ensure that as many members of the organization as possible buy into the values, mission, and broad organizational goals. There are two components to this function. First, leaders manage the perceptions of staff with respect to the planning process. Remember that most people have experienced the "plan-in-the-drawer" syndrome, where effort expended in planning is seen as wasted when the plan is ignored. Prior to the planning process, leaders must emphasize that THIS TIME, things will be different.

Second, leaders manage the planning process so that staff feel that they have adequate input into the process, that they are heard, and their values and visions are incorporated into the final plan and its implementation. Specifically, leaders arrange things so that the process is open, and conforms to accepted rules of communication. That may mean hiring an external consultant to orchestrate the planning sessions. It will certainly mean that rules get established to guide participation. Everyone who wants to participate should have the opportunity, and even reticent staff should be gently encouraged to involve themselves.

2. While managing perceptions of the planning process is important, the critical role of leadership occurs after the plan has been completed. Leaders must treat the planning results as the "organizational signposts that guide behaviour and decision making". After all, nobody is going to take a plan seriously if the formal leaders ignore it, or never refer to it again.

If you are serious about using strategic planning as a tool for organizational success, consider some of the following actions. A. When working with staff to set individual objectives, be sure to mention how the individual objectives will contribute to the achievement of the mission and organizational goals as outlined in the strategic plan. Make sure that the employee is familiar with the plan when individual objectives are set.

In addition, at each meeting with each employee, work with the employee to help him/her determine how the values outlined in the strategic plan apply to them. In other words, given the particular values, strategic goals and mission statement how is the employee to behave or make decisions.

B. Once the strategic plan has been completed, the formal leader of the organization (and perhaps others) should present and discuss the plan with the up-line manager or executive. It is NOT sufficient to send a copy. Because you will need up-line support to implement the plan, you will need their commitment, and commitment will only come from discussion and explanation of the plan.

C. At staff meetings, when decisions are required, explain how the strategic plan is used, or is to be used to make decisions. If you are the manager communicating a decision you have made, explain your rationale in light of the mission, values and goals expressed in the plan. If you are using a participative decision making process, help staff refocus on these components of the plan, so that they can be used to guide decision making

D. When doing performance reviews with staff, ask the individual to explain how his or her actions are consistent with the elements of the plan. How has their action contributed to organizational goals? Has their behaviour been consistent with organizational values? What needs to change so that the individual can further contribute to implementing the plan? Consider recognizing contributions to achievement of the plan, even if the individual did not have specific responsibility as outlined in their individual objectives. And, when setting future objectives, consider writing an objective that refers to the values expressed in the plan. For example: "Will act in accordance with the organizational values expressed in the strategic plan". If you go this route, make sure -that~the implications of these values are clear to the employee in terms of is or er beavior.

3. A final role of leadership is to create more leaders. One goal that formal leaders (executives, managers) can set for themselves is to encourage down-line employees to take on some of the leadership roles outlined above. This can be particularly effective in decision making. The ideal situation is for staff to internalize the plan to the extent that some take on the role of reminding people of the plan, and its relevance to any given decision-making process. Cultivate leaders in your organization by giving increased responsibility, and encouraging this kind of leadership behaviour.

Conclusion

Leadership, regardless of when it comes from formally appointed leaders, or Informal leaders, provides the link between planning and doing. Leadership, regardless of when it comes from formally appointed leaders, or informal leaders, provides the link between planning and doing. Effective leadership helps alter perceptions about strategic planning, and the organization itself, helping to overcome inertia, the tendency to keep things the same.

Without leadership, most strategic plans will end up as dead pieces of paper. Most importantly, when planning occurs without leadership, cynicism increases when staff see that the plan is being ignored, or even violated. The outcome of this is that formal leaders suffer a loss of credibility.

Downsizing -- The Long Term Effects


Few government departments or branches have escaped the necessity of downsizing. The last three or four years have brought almost constant cuts in staffing, and some departments have been "hit" several times. For many downsizing has become an annual process.

When managers are faced with downsizing, they tend to focus on the immediate and practical needs that emerge at the time when staff are being let go. After all, employees need to be selected and notified, one of the most difficult tasks for any manager. Jobs responsibilities need to be shuffled, and generally the period where downsizing is occurring is very busy and emotionally taxing.

Unfortunately, there is a tendency for managers to focus on those that are leaving rather than those that remain. This also holds true for central training and consulting agencies who are asked to support the laid off employees with career development help, counselling, and other supports. There is no question that laid off employees deserve and need these kinds of supports and services. Unfortunately, there is a tendency to forget that after the laid-off workers are gone, the "survivors" must soldier on, and the manager must deal with the long-term effects on the remaining organization.

We are now seeing the effects of downsizing on those that remain. One of the most telling comments is often put forth by employees a year or two after downsizing, and it goes like this: "Sometimes I think that the ones who were laid off are the lucky ones". They usually go on to describe a workplace where employees feel:

. a lack of executive commitment to their functions
. confusion about the priorities of their organization
. increased workloads
. confusion about their mandate
. a sense of being betrayed by executives and managers
. a profound sense of distrust
. a sense of futility with respect to long-term planning
. undervalued and unappreciated

In operational terms, this translates into a number of problems.

. the organization moves towards less risk-taking and innovation
. destructive conflict tends to increase
. internal competition for resources increases
. individual staff members devote less effort to working together and more attention to doing things that will protect themselves.
. general listlessness and lethargy
. decreases service levels and increased public hostility

It is easy to understand these effects when they occur close to the time when down-sizing occurs, and remaining staff "grieve" the loss of friends and colleagues. But, these effects are now being seen as long as one or two years AFTER the downsizing period. There are indeed long term effects of downsizing that need to be addressed.

Understanding The Organizational Downcycle

To counter-act the long term effects of downsizing, managers need to understand how organizations slip into "downcycles".

An organizational downcycle can be characterized as a long-term process where the organization becomes progressively more depressed, insular, protective and confused. The important thing to note is that this process occurs slowly, sometimes imperceptibly, and that if the process is allowed to continue unchecked, it gets worse. The downcycling organization loses its positive momentum and enthusiasm. A vicious circle is formed. It snowballs. Bad feelings and depression become the norm rather than occasional, until, in extreme cases, the organization becomes unable to move effectively, and the work climate can become intolerable for everyone.

Because the process tends to be gradual, managers tend to assume that the problems that occur early in the downcycling will solve themselves without attention. It is easy to assume that staff will "get over" the effects of downsizing over time. This may be the fatal mistake, because if the process is left unmanaged, there is a good chance that staff will become more demoralized.

One final point on the downcycle is in order. When an organization is close to the bottom of a downcycle, it is extremely difficult to turn the organization around. This is because levels of trust, hope and enthusiasm are so low that staff will have little faith in the effectiveness of any approach that promises to be helpful.

Some Prescriptions

1. Proactive management activities are always required when downsizing occurs. Managers must realize that they "can pay now or pay later", and that delaying actions designed to revitalize the organization will result in a huge cost down the road.

Managers should consider that the period immediately after downsizing is critical. Action or inaction during this period will determine whether the organization moves into a depressed downcycle, or makes the commitment to move forward. Downsizing time should also be a time when the organization's mandate and vision are revisited. It should be a time when the manager dedicates him/herself to the long-term health of the organization by clarifying, supporting and building trust. Above all, this is the time where the manager's prime responsibility is to communicate, both with staff, and with executives. One focus of communication should be clarifying mandate, vision, priorities
and commitment levels.

2. Proactive long-term approaches should also be applied by any central agencies charged with "helping" downsizing organizations. Support should be offered to those that are displaced, but, in the long term, help offered to "survivors" will be much more important in determining organizational health. As a manager, ask, or demand that these services be made available by central agencies, or procure them from private vendors, if the central agency won't do the job.

3. If you are in the unfortunate position of man

Conclusion

We are seeing more of the long-term effects of downsizing on organizational health. When downsizing is undermanaged, there is the danger that an organizational downcycle will be created, and left to continue unchecked over several years. The results can be destructive to the organization and the individuals that work there.

It is far easier to avoid or correct this cycle at the time when downsizing occurs, and far less costly. It is important that downsizing trigger organizational renewal strategies immediately.

If proactive action is missing, or is ineffective, corrective actions down the road will require a long term commitment. Once an organization reaches the bottom of a downcycle, it will take considerable time to reverse the process.

aging an organization that is "downcycling", you need to be aware of two things. First, it will get worse if neglected. Second, interventions to turn the cycle around must be considered as long-term projects. One shot consulting or training isn't going to do much, and it may be damaging. Remember that your organization may have been moving downward for a year or two, and that it is going to take a substantial period of time to reverse the process. Positive change will require a consistent effort on your part, and may require consulting help over a period as long as a year.

Wednesday, June 16, 2010

Content Marketing - Understanding the Why and How


What is content marketing? Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business.

I'm always amazed at the looks and responses I get when I'm speaking to a client and I explain to them they need more content. I'm then almost always questioned "why?"

Think of content as a way of interacting and communicating with your cutomers without selling.

Need proof it works? Think of an article you read that captured your attention and really engaged you. Did you look to see who the writer was? Were you interested in the company that they worked for and the products or services that they offered? If they were using the skills of content marketing, I can almost guarantee you did.

A great article can market your product or service in a way that the consumer is not interrupted. You are using that article to educate your consumer and create an awareness on information that is important to them. This makes your potential buyer more intelligent.

A successful content marketing strategy will deliver consistent valuable information to your target market, when this strategy works you turn the consumers you have targeted into buyers.

Look, it's no secret that consumers are tired of traditional marketing. This is why you see a rush to social media and permission based marketing rather than intrusive marketing that doesn't allow consumers to make the choice of when they want to be marketed to. Why do you think consumers skip commercials, tear out magazine advertisements, and turn on online ad blockers? Because they are taking back control and they will decide when they want to be marketed to.

As a business, you have to be smarter in your marketing efforts and this includes writing content that is not only interesting but relevant and valuable to the market you are targeting.

How do you know if your content is marketing for you? It's easy really. Answer the following questions when reviewing your content or use them as a guideline when creating new content.

  • Is it targeting a specific market? If not the content will be too broad to attract a targeted audience.
  • Is your content informative, relevant and valuable to those you are targeting? Or is it just a sales pitch?
  • Does it educate your target audience about your industry without being too sales oriented and pushing just your products or services?
  • Does your message include a subtle marketing message that grabs the reader’s attention and gets them interested in what you offer? The key is the marketing message must create an interest and a desire for what you have to offer without trying to close a sale. Think of it as leaving a faint fingerprint on the mind of the consumer who is reading.
  • Does it leave the reader wanting more?
  • Does it stir emotion within the reader and inspire action?

If you answered “yes” to the above questions, you have a good piece of content that you can use to market the products or services that you offer. If you were unable to answer “yes” to all of the questions you will want to tweak your content until you can.

You can use content marketing in all areas of your marketing including print, media, events and online. You want to make sure that your website has content that markets to your audience. You also want to make sure that if you have a blog, you are also using it for content marketing. Content marketing is valuable and often leaves a longer impression than any other method of marketing.

Sunday, June 13, 2010

Front and Center - Leadership Critical To Managing Change


When change is imposed (as in downsizing scenarios), clearly the most important determinant of "getting through the swamp", is the ability of leadership to...well, lead. The literature on the subject indicates that the nature of the change is secondary to the perceptions that employees have regarding the ability, competence, and credibility of senior and middle management.

If you are to manage change effectively, you need to be aware that there are three distinct times zones where leadership is important. We can call these Preparing For the Journey, Slogging Through The Swamp, and After Arrival. We will look more carefully at each of these.

The Role of Leadership

In an organization where there is faith in the abilities of formal leaders, employees will look towards the leaders for a number of things. During drastic change times, employees will expect effective and sensible planning, confident and effective decision-making, and regular, complete communication that is timely. Also during these times of change, employees will perceive leadership as supportive, concerned and committed to their welfare, while at the same time recognizing that tough decisions need to be made. The best way to summarize is that there is a climate of trust between leader and the rest of the team. The existence of this trust, brings hope for better times in the future, and that makes coping with drastic change much easier.

In organizations characterized by poor leadership, employees expect nothing positive. In a climate of distrust, employees learn that leaders will act in indecipherable ways and in ways that do not seem to be in anyone's best interests. Poor leadership means an absence of hope, which, if allowed to go on for too long, results in an organization becoming completely nonfunctioning. The organization must deal with the practical impact of unpleasant change, but more importantly, must labor under the weight of employees who have given up, have no faith in the system or in the ability of leaders to turn the organization around.

Leadership before, during and after change implementation is THE key to getting through the swamp. Unfortunately, if haven't established a track record of effective leadership, by the time you have to deal with difficult changes, it may be too late.

Preparing For The Journey

It would be a mistake to assume that preparing for the journey takes place only after the destination has been defined or chosen. When we talk about preparing for the change journey, we are talking about leading in a way that lays the foundation or groundwork for ANY changes that may occur in the future. Preparing is about building resources, by building healthy organizations in the first place. Much like healthy people, who are better able to cope with infection or disease than unhealthy people, organization that are healthy in the first place are better able to deal with change.

As a leader you need to establish credibility and a track record of effective decision making, so that there is trust in your ability to figure out what is necessary to bring the organization through.

Slogging Through The Swamp

Leaders play a critical role during change implementation, the period from the announcement of change through the installation of the change. During this middle period the organization is the most unstable, characterized by confusion, fear, loss of direction, reduced productivity, and lack of clarity about direction and mandate. It can be a period of emotionalism, with employees grieving for what is lost, and initially unable to look to the future.

During this period, effective leaders need to focus on two things. First, the feelings and confusion of employees must be acknowledged and validated. Second, the leader must work with employees to begin creating a new vision of the altered workplace, and helping employees to understand the direction of the future. Focusing only on feelings, may result in wallowing. That is why it is necessary to begin the movement into the new ways or situations. Focusing only on the new vision may result in the perception that the leader is out of touch, cold and uncaring. A key part of leadership in this phase is knowing when to focus on the pain, and when to focus on building and moving into the future.

After Arrival

In a sense you never completely arrive, but here we are talking about the period where the initial instability of massive change has been reduced. People have become less emotional, and more stable, and with effective leadership during the previous phases, are now more open to locking in to the new directions, mandate and ways of doing things

This is an ideal time for leaders to introduce positive new change, such as examination of unwieldy procedures or Total Quality Management. The critical thing here is that leaders must now offer hope that the organization is working towards being better, by solving problems and improving the quality of work life. While the new vision of the organization may have begun while people were slogging through the swamp, this is the time to complete the process, and make sure that people buy into it, and understand their roles in this new organization.

Conclusion

Playing a leadership role in the three phases is not easy. Not only do you have a responsibility to lead, but as an employee yourself, you have to deal with your own reactions to the change, and your role in it. However, if you are ineffective in leading change, you will bear a very heavy personal load. Since you are accountable for the performance of your unit, you will have to deal with the ongoing loss of productivity that can result from poorly managed change, not to mention the potential impact on your own enjoyment of your job.

Thursday, June 10, 2010

How to Choose a Forex Broker


Choosing a good forex broker is one of the most important decisions you need to make at the beginning (or at any point) of your forex trading career. Do not take this decision lightly, but at the same time don’t stress over it – the process does not need to be complicated – just like in your trading decisions, once you do your homework, things tend to fall into place. Chance favors the prepared trader and everything you need to make an informed decision is listed right here. All you have to do is follow the advice given and you will find yourself a broker that suits your needs. If you are not familiar with what is available, you can have a look at the brokers we have listed in our Broker Reviews section to familiarize yourself with who is who in the forex world. If you have already narrowed down your search to just a few, or even one broker, and want to be sure that they are in fact what you want, then keep reading.

Regulation (the "Legitimacy Test")

The first thing you need to do is check whether the broker is regulated. The fact that the forex market itself is not regulated opens the door to a lot of possibilities for a scheming mind. There are shifty brokers out there, ranging from outright scams to just badly run businesses which are not accountable to any regulatory body. The brokers who are regulated choose to be so, in order to add a layer of legitimacy to their reputation. Please do NOT fund any accounts with an unregulated forex broker. There are not many good reason to do so, and plenty of reasons not to. It just makes sense.

By far the most respected regulatory bodies are the US-based National Futures Association (NFA) and Commodity Futures Trading Commission (CFTC). Most forex brokers, even if they are not based in the United States, are members of the NFA and registered Futures Commission Merchants (FCMs) with the CFTC. The UK based Financial Services Authority (FSA) is also a well respected regulating body, as is CySEC (Cyprus), ARIF (Switzerland), ASIC (Australia) and SFC (Hong Kong) among others. Just because a firm writes on their website that they are regulated however, does not make it so. Always check the websites of the regulating bodies themselves – they all offer a searchable database that allows visitors to find regulated members by name:
NFA/CFTC: http://www.nfa.futures.org/basicnet/
FSA: http://www.fsa.gov.uk/register/home.do
ARIF: http://www.arif.ch/en/membres.htm
CySEC: http://www.cysec.gov.cy/licence_members_1_en.aspx
ASIC: http://www.search.asic.gov.au/gns001.html
SFC: http://www.sfc.hk/sfcprd/eng/pr/html/PR002.jsp?charset=ISO8859_1

It is also important, particularly for US-based forex brokers, to be well capitalized. Well capitalized companies tend to be much more stable and less prone to insolvency. This is particularly true in the US because brokers here are not required to keep client funds segregated from company operating capital, so clients are at increased risk in case of insolvency. For CFTC registered FCMs, you can look up the broker’s operating capital:
http://www.cftc.gov/marketreports/financialdataforfcms/index.htm

Furthermore, if the broker does keep client funds segregated, it is certainly a bonus, since it provides additional protection of client funds even in case of insolvency. FSA regulated brokers, for example, are required to keep client funds segregated. This of course begs the question, where are the funds being kept? Are they in a safe account at a large bank or some dodgy private bank in the Cayman Islands? You can find answers to these questions in our broker reviews section. Alternately, the broker’s customer support should be able to answer these questions. If they cannot, they may be hiding something (or the customer service rep may simply be incompetent - either way it's not a good sign).

Finally, as far as legitimacy is concerned, it is always prudent to check the WHOIS database for the broker's domain name. If the contact information they provide is misleading, such as a virtual office, or hidden using a privacy protection service such as PrivacyProtect.org, it should immediately raise flags. Any serious business should freely display their real contact information instead of hiding it.

Timeframes

OK, so your broker has passed the “legitimacy test”. They are regulated, well capitalized, and they don’t mix client funds with operating capital. Now it’s time to make sure that they provide the type of trading conditions that suit your trading style. Depending the timeframes that you trade, it may be important for spreads/commissions to be very low. Also, if you trade very short timeframes (scalping) you should make sure that your broker doesn't have a problem with that. Generally, brokers who are market makers will have a problem with it, while brokers that use straight-through processing or actual ECNs generally don't mind. Please read our "ECNs vs. Market Makers" article if you are not sure what that means. If you are a day trader, then your transaction costs can make you or break you. If you enter and exit the market several times per day, these costs really add up. Consider, for example, that you are trading 1 mini lot (10,000), 5 trades per day on EUR/USD. If the spread your broker offers you is 3 pips on average, then you are paying $3 per trade, $15 per day, $300 per month etc… you get the picture. If you instead had a broker that offers you an average spread of 1 pip on EUR/USD, then you would be paying $1 per trade, $5 per day, $100 per month! That’s a difference that anyone serious about their business should not ignore.

On the other hand, if you are a position trader, who makes 5 trades per year, then the difference amounts to only $10 per year. This is minimal and may very well be outweighed by other factors, such as perhaps higher overnight interest rates in a carry trade strategy, or better customer support or some other factor that gives you more than $10 of value added with the higher spread broker. So neither broker is better or worse, they are just better suited to different styles of trading.

Automated vs. Discretionary Trading Styles

Some broker platforms are also better suited to automated trading. For example, MetaTrader 4 (MT4) is a favorite among retail traders who program their own “Expert Advisors” or “EAs”. If that’s you, then this could be a determining factor when choosing a broker. On the other hand, if you are a discretionary trader who bases trading decisions on a combined technical and fundamental analysis approach, then it may not matter to you whether the broker offers MT4 or not, as long as the platform offers you good charting. You can visit our broker reviews page for details on which brokers use which specific trading platforms.

Islamic Swap-Free Accounts

Another factor could be a broker’s choice to offer Islamic accounts, which do not charge or pay any rollover or swap interest. Traders bound by Sharia Law are not allowed to conduct any business dealing with interest, so some brokers may be off your list as a result. Many brokers offer swap-free accounts, but many also do not. Moreover, some brokers that do offer swap-free accounts may do so only under certain conditions (read extra fees), since such accounts are susceptible to abuse, and brokers are very much aware of that.

It should also be noted that the brokers who do offer swap-free accounts to all their traders, with no extra charges, are a great choice for non-Islamic traders as well, if they simply want to short the carry trade - just be careful, as most such brokers are not regulated.

Tradable Instruments

Finally, when it comes to trading style, some forex brokers have a much wider range of tradable instruments than others. In addition to the major currency pairs, some brokers allow you to trade exotic pairs (such as PLN/SGD or Polish Zloty vs. Singapore Dollar) Gold, Silver, Oil or any number of other instruments. You may or may not find these of interest, but if you do, then going with a broker where you can trade your desired instruments is a must.

Minimum deal sizes

Another concern, particularly for smaller accounts, is minimum deal sizes. Some brokers only allow you to trade standard lots (100,000), which does not give someone with a $5,000 account very much flexibility when it comes to money management. Money management is a very important aspect of any trading strategy, and the finer “resolution” you can get when calculating deal sizes, the more accurately your money management calculations can be reflected in reality. This is an often overlooked or at least underestimated factor when it comes to choosing a broker, but it is absolutely critical. The best choice for small account holders are the brokers that offer traders deal sizes as small as 1 unit, giving traders maximum flexibility when choosing the size of their trades and positions.

Leverage

In contrast, an often overestimated factor involved in the appropriate choice of a broker is maximum leverage allowed by the broker. Most forex brokers have a margin requirement of 1% or even lower, which allows for 100:1 maximum leverage – more than enough for any sensible trader, and yet some traders insist on ridiculous 0.25% margin requirements. This has been the highway to ruin for most who have tried to use anywhere near that much leverage. You don’t have to be a genius to see why, since leverage multiplies your drawdowns. All it takes is a small losing streak and your account is blown. In any case, this is not a lecture on the pitfalls of high leverage. We can address that in another article. Suffice it to say that low margin requirements and the resulting high maximum leverage should NOT be a factor when choosing your forex broker.

Customer Support

One way to get a glimpse inside your forex broker’s business is to contact their support staff by a variety of methods. Send emails, use live chat, call them, get them to call you, whatever. No matter how small or irrelevant your questions may seem, they are important. Not only because you are a potential customer and you deserve their time and attention, but also because it allows you to judge how committed they will be if you do open a real account with them. If they are unable or unwilling to spend time with you to answer your questions now, then they most likely won’t act any differently after they have received your money. I encourage you to ask as many questions as you can think of, sometimes even ones you know the answers to, just to see if they will lose patience with you or refuse to answer questions that may seem obvious, or that expose their weaknesses. Some brokers get defensive when you ask them about regulation, for example – not a good sign. Make sure you also ask some tough questions about their internal systems, such as how they process orders, if they offset client orders in a higher tier or if they are the counterparty to clients’ trades, ask them about their liquidity providers, withdrawal fees etc (if you are not sure what these things mean, please refer to our "How Forex Brokers Work" article). These are all things that a client has the right to know. Any decent broker has to respect that and give you the answers. There is no reason not to, unless they have something to hide. It is also a good idea to keep a record of all your correspondence with your broker, just in case some disagreement arises in the future.

Test-run the Platform

All forex brokers nowadays offer traders the ability to test their trading platform with a demo account. Before funding a real account, it is highly recommended that you do this. It will give you an idea of how the platform performs. Are there any glitches? Is it stable? Is it fast? Is it easy to use? Is the charting package any good? Does it have the features I need? These are all questions you can answer very quickly when trading on a demo account. What you cannot know from trading a demo account, unfortunately, is how order execution will be on a real account. Execution is always flawless on demo, but this is not representative of the real market and can be vastly different if/when you make the switch to real market conditions. It is also not possible to withdraw the money from a demo account (very unfortunate), so you cannot judge how quickly these are normally processed. The same goes for deposits. The best way to get an idea of this is to have a look at our broker reviews page, where we have tested each broker with a real money account, and given them a 0-5 rating on how good their order execution is, how quick their transaction processing is, and a number of other important facts.

How we can help

We built a broker review section that is specifically designed with the above criteria (and more) in mind. We have listed all the information you could possibly want to know about each broker in order to help you choose the right broker for your individual needs. This is the most detailed information you will find anywhere, because we have thoroughly tested each broker with real money accounts. We keep adding new broker listings all the time, so check back every once in a while. We hope you find it useful.

Sunday, April 11, 2010

Marketing Ideas for Insurance Agents


Insurance agents are the people who work for large insurance companies and do the task of selling the insurance policies to the customers for these companies. The insurance agents work for government controlled as well as private insurance companies. These agents get paid on commission basis. This means that more the business generated by the agent for the insurance company for which he works, more would be the amount earned by him in the form of commission. However, for generating more business, knowledge of the marketing ideas for insurance agents is absolutely essential. Good marketing is necessary for any business to succeed and insurance marketing is no exception to this. The insurance agents marketing plan mentioned in the next few paragraphs will help you in this regard.

Unique Marketing Strategies for Insurance Agents

Marketing ideas for insurance agents include meeting a large number of potential clients and explaining to them the benefits of the insurance policy. Generally, it has been observed that there are many doubts in the minds of common people regarding insurance. The insurance agents have the responsibility of explaining to them what insurance is essential, how much should the insurance cover be, what will be the benefits of the insurance, what would be the premiums and the terms and conditions related to the insurance policy. Answering all doubts related to insurance is a must fort the insurance agents and for this, they themselves should be knowledgeable enough. These agents can keep their knowledge up to date by attending educational sessions organized by the companies for whom they work.

However, the insurance agents will be able to explain the details of policies to their prospective clients only if they are able to reach out to them. So, advertising about their services in the newspapers and on the radio is a brilliant idea as they are popular forms of communication. Organizing health fairs and seminars should also be on the top of the marketing ideas for insurance agents. The number of people visiting the fairs and seminars is large and hence the agents can get many good long term clients. You should have your personal card on which there are details related to your office address and contact number and distribute it at such events. Brochures can be distributed and hoardings giving information about insurance can also be put up to attract the customers.