Upward mobility is no distraction for Woolworths

Good news, just in time for Women's Month, is Woolworths' decision to shed (no pun intended) several layers of its historically conservative approach to underwear. It will be displaying a new range of provocative lingerie soon.

Whether Distraction - as the new range is aptly named - will contribute towards lifting the share price to new levels has not yet been determined. But the lingerie goes a long way to satisfy female customer demands, especially plus-sized women who have asked for "sexier, glamorous" offerings, according to Ian Moir, the managing director of retail at Woolworths.

While its retail sales have climbed, Woolworths has lost market share in the lingerie section, Moir revealed at the group's results presentation yesterday.

Some 16 stores will be kitted out with a new lingerie set-up. A Distraction ad campaign will appear on television and in print publications.

Woolworths is on a mission to fine tune its customer-centric strategy and place emphasis on customer segmentation, a loyalty programme, getting store formats right and cultivating a sustainable online strategy - all in the interests of convenience for the consumer.

Customers can look forward to a tiered loyalty programme which will be designed to, among several things, build more profitable long-term relationships with customers, and provide a platform to use customer insights to drive sales. Smart.

It is maybe not all that innovative but still an effort from the company whose displays 10 years ago resembled a downtown men's outfitters, judging from photographs outgoing chief executive officer Simon Susman hauled out as evidence that Woolworths had indeed evolved.

Woolworths makes a convincing case for this continuing facelift, producing data showing more South Africans are drifting from the lower to the higher end of the Living Standards Measure and it wants to be well-positioned for that shift.

It will aim to have "the mind of a supermarket and the soul of a deli", according to the charismatic Moir. We'll see.



China

China has reached an important turning point in its development this year. Citi, the research arm of Citibank, says the country's ratio of dependants to total population is likely to reach a trough of just over 39 percent this year. Dependants include children aged up to 15 years and people of 65 and over. Citi predicts the ratio will be rising steadily for the foreseeable future as the population ages.

This has all sorts of implications. China has a limited social security system and its one-child policy has placed an enormous burden on the single child to care for ageing parents. As the population ages, the burden will rise.

However the good news for the workers is that they are likely to earn more.

China has had virtually unlimited resources of labour over the past few decades. As a result labour's share of gross domestic product fell from about 50 percent of gross domestic product in 2002 to 42 percent in 2005, possibly the lowest of any major country in the world, says Citi.
Now the success of the one-child policy is moderating labour force growth. At the same time rural development will reduce the flow of workers from rural to urban areas. The New York Times reported recently that big manufacturers were "moving to raise salaries because they are desperate to attract new workers at a time when many coastal factory cities are struggling with labour shortages".

And it is not just market forces that are at work. The newspaper said: "Beijing is supporting wage increases as a way to stimulate domestic consumption and make the country less dependent on low-priced exports."

Moreover, Citi says the emergence of more independent labour unions will improve the bargaining power of labour.

The news will cheer the hearts of workers all over the world. Goods imported from China have been competing successfully in most countries, including South Africa. The playing fields are levelling out.


Nafcoc

The National African Federated Chamber of Commerce's (Nafcoc's) plans to acquire 15 percent of one of the local banks before the end of this year looked set to be a modern miracle: controversy-free and peaceful.

This was in view of the fact that the new leadership at the 600 000-strong business chamber had promised stability in the organisation going forward.

But that expectation is now suddenly tinged with anxiety as we were recently informed Nafcoc's members were concerned they might not get their cash payouts promised when Nafcoc disposed of R1.5 billion worth of shares in Tsogo Sun.

Nafcoc had promised qualifying members would receive cash payouts for the value of their shares.

But it turns out some members think Nafcoc is not going to pay them this money. It would invest it all into purchasing a 15 percent stake in The Employment Bureau of Africa (Teba) Bank.

Some members claim that the deal has already been concluded and they were not made aware of this.

They feel they will be indebted to Teba Bank as the loan still had to be paid back. They want their money and nothing else.

But earlier this month, the chamber confirmed it had been in talks with the aim of obtaining a stake in Teba Bank. It, however, said this was not the only bank it was talking to. And nothing had been finalised.

The president of Nafcoc, Lawrence Mavundla, has been at pains in the past few weeks, trying to explain that this deal had not been struck.

Who exactly is stoking the fires at this organisation? Is it the bitter individuals who think they were pushed out of the organisation? If this is the case, then we have not seen the end of controversy and conflict at this trail-blazing business organisation.