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Friday, September 24, 2010

How to Write a CV


In the CV heading you can write your general information:

  • Name
  • Surname
  • Local address
  • E-mail address
  • Phone number

(If applying for an overseas job, please remember to include your international dialling code.) Include your mobile/cell phone number if you are going to relocate soon.

CV Skills Summary

The Skills Summary section of your CV includes your main skills. You should only include keywords in his section, do not go into lengthy descriptions of your skills. The skill summary is also called personal profile.

CV Objective

The CV Objective, sometimes also referred to as CV Personal Profile states "What is the next step in my career?" This should be a short, concise statement that informs the employer what kind of position you are looking for. The type of position, the role (managerial, supervisor, contractor) should be included as well.

If you are job hunting it is a good idea to have several CV's with different profiles or objectives. For example, you can have a CV for a sales supervisor and the other for a shop floor manager. Your 'sales supervisor' CV can highlight achievements in this area, and the CV would be tuned to that particular in terms of job descriptions and achievements.

Education on your CV

List all of your qualifications in this section. Include all of your education including certifications from non-academic institutions, especially those that are related to the job vacancy. If you have more work experience than qualifications, put your work experience before your qualifications.


Thursday, September 23, 2010

Write for profit and passion


Write for profit and passion

If this is your first time visiting Article Insider, take some time to browse around. If you are looking for information on a particular topic, use the Category Menu or Search. If you don't find what you are looking for, let us know or better yet, consider writing an article for Article Insider to publish. We are always looking for new freelance writing talent. Remember, freelance writers can choose to write about practically anything.

If you are seeking to write, then welcome! There is plenty of work for writers here. The team at Article Insider knows, especially in these economic times, that many writers are turning to the internet in hopes of finding writing jobs. That is what inspired us to create Article Insider. First, let's get clear on some basic terminology. Whether one is searching for "freelance writing jobs", "online copywriting jobs" or "online content writing jobs" âÄì it all basically means the same thing: jobs for writers. The internet has now become the publishing platform of choice (or necessity!). Online has become mainstream and everyone has access.

This, as many of you are acutely aware, had a transformative effect on the traditional publishing industry. It has also generated fresh possibilities for those who love to write. There are ways for writers to earn money unheard of only five years ago. Article Insider is dedicated to exploring these new avenues of earning and career development with you. We will change to reflect your desires and needs. We start from the premise that well written, thoughtful articles will attract advertisers. For those who aren't keeping track, online advertising is the principal revenue engine driving the internet economy. That is how Google makes its money. It has been true for the traditional publishing industry as well.

We want you to make money writing

We believe that what is good for Google and has been good for the publishing industry is also good for writers. This of course turns the notion of a "writing job" on its head. By eliminating the need for a publisher in the old sense, writers now face their audience directly. Here there are no editors to determine who gets which story, dole out assignments or pay for articles (and keep the advertising profits). Each of you becomes a publisher. You need to decide what to write, when to write it and most importantly, how to write it.

Over time, if your writing is solid and your topics are well chosen, your body of online writing work will likely begin to generate advertising revenue. The more people who read and find your articles interesting, the more advertising revenues you should receive. The more articles you write, the more locations there are for additional ads, hence more revenue for you. Will you see money immediately? Probably not. But if you stick with it, then your earnings can grow long after you have written the article.

Article Insider does well economically only if you do well. For that reason we have collected information and tools to help you be successful. You'll find them under "Writer's Treasure Chest", which you can access by registering and logging in to your free Article Insider account.

Finding Online Jobs


There are many avenues to home employment on the Internet. If you look for jobs at home or work at home jobs on a search engine, you will find many Jobs at Home Websites with Job Listings. Some offer Free Membership and some charge a Monthly, Annual or Lifetime Registration Fee. Many offer Free Trial Memberships or Trial Memberships. Some jobs at home websites you will see on the Internet are: 2Work-At-Home.com, Bassador.com, HomeJobStop.com, Homeworkers.org, LegitJobs.net, SohoJobs.com, SpeedySecretarial.com, TJobs.com, Work-At-Home-Land.com and WorldWideWorkAtHome.com.

Staffing Services, No Fee Work At Home

However, there are also many more companies online offering home employment directly with no cost to you. Some of them are Outsourcing Services hiring home employees from their own websites. You will also see help wanted advertisements from temporary and permanent employment agencies looking for workers. You might consider employment agencies, staffing services, freelance websites, recruiters, help wanted classifieds or jobs search agents. An online search for virtual staffing services should provide many helpful online virtual staffing services that are looking for employees to work for their clients.

Outsourcing Services No Fees

You will find many more work at home opportunities on the Internet with Outsourcing Services. They already have a large clientele and marketing system and are looking for more employees to help their clients. There are call centers, customer support providers and customer relationship management firms that pay people for customer support work done from home, telesales specialists looking for salespeople, virtual assistant agencies looking for virtual assistants, data processing services looking for data entry typists and many other outsourcing services are advertising for employees to work online. You will also see many online Outsourcing Services that advertise editing services and recruit editors to work for their online services, or writers, typists, accountants, etc. Many temporary agencies and freelance websites also advertise for workers who will work on outsourced projects for them.

Help Wanted Classifieds

For recent help wanted classified advertisements look at http://FreshJobs.com and http://ExpertNetSurf.com. Recent classified advertisements with titles like Now Hiring, Help Wanted and Job Openings are posted in newsgroups, job boards, forums and message boards too. JobBoardMagic.com, Job-Search-Engine.com and JobLine.net check many job boards in their job search. You could also post your resume at http://HelpWantedSite.com and apply for jobs you like with your resume from their website. CareerBuilder.com, a large job and career website, and Jobvertise.com also provide this service free.

Jobs At Home Newsletters

There are also many helpful jobs at home websites that will send you recent job advertisements in a newsletter or ezine. You can join their mailing list or subscribe to their newsletters free at their websites. ExpertNetSurf.com is recommended for recent jobs at home advertisements in their free newsletter. Bassador.com, HomeJobStop.com and Telework-Connection.com also provide free jobs at home information in their newsletters. Email Alerts are also available from many job and career websites including CareerBuilder.com, HelpWantedSite.com and IHireAccounting.com

Internet Newsgroups

Another resource for job search and help wanted advertisements is Internet Newsgroups. Jobs are posted in Newsgroups at http://Google.com in newsgroups like alt.jobs.offered, misc.jobs.offered, biz.jobs.offered, us.jobs.offered and misc.jobs.offered.entry. You can find many recent help wanted advertisements in newsgroups and messages about them. You can also search for jobs. Many more jobs at home opportunities are listed in Yahoo Groups and MSN Groups.

Jobs At Home Search Engines

You will also find many jobs at home search engines and jobs search engines that you can search for jobs. You can search for home employment with jobs search engines using keywords like at home, home, homebased, job at home, outsource, remote, telecommute, telemarket, telework, virtual, work at home, and work from home. JobLine.net will do a Job Search and/or Resume Distribution for a charge. These websites have jobs at home search engines:

How Much Time Should You Spend Mortgage Shopping?

How much time should you spend shopping for a mortgage? How much effort do you need to put in to be sure of getting the best deal?
A recent report by the mortgage data company Zillow made minor waves when it found that one-third of borrowers spent only two hours or less researching their mortgage. That’s the same amount of time the average consumer spends shopping for a TV.
On average, borrowers spent five hours researching mortgages. That sounds a lot better, until you consider it’s the same amount of time the average person spends making plans for their vacation. And its half as long as the 10 hours spent shopping for a car.

Home and mortgage go together


By comparison, those same borrowers spend an average of 40 hours shopping for the house they end up buying and financing with that mortgage. That’s not to say you need to spend that long researching your mortgage, but most people will have the loan as long as they have the house - or nearly so. And a 30-year mortgage last a lot longer than the typical car or TV.

Of homeowners who obtained mortgages in the past five years to either purchase or refinance a home, two-thirds said they’d like to do things differently the next time they take out a mortgage, according to the Zillow study. And doing things differently can mean big savings. A difference of a quarter of a percent on the mortgage rate for $250,000 mortgage can mean a savings of nearly $40 a month on a 30-year fixed-rate loan – and nearly $14,000 over the life of the loan.
So how much time should you spend? If you’ve never shopped for a mortgage before, 10 hours is a pretty good rule of thumb. If you’re already familiar with the mortgage process and the fees that are involved, your time can be significantly less. But the important thing isn’t the time spent, but what you do with it that counts.

Check your credit reports first

The first thing you want to do, before you contact any lenders or even start shopping for a house, is to check your credit report. By law, you’re entitled to a free report every year from each of the three credit reporting companies – Experion, Equifax and Transunion – so just go ahead and order all three, unless you’re already ordering annual copies. Order them at www.annualcreditreport.com– that’s the official source.
Once you have your reports, check them for errors. If you find any, report them to the company in question and have them corrected. You don’t want bad information weighing down your credit score, because your score determines the interest rate you can get.
Next, start researching lenders and brokers. Choose about six to ten and call them up and ask about their rates and fees. With online brokers, you can do this electronically. Don’t focus just on the ones that advertise the lowest rates – check with a few that appear a bit higher and try to find out the reason for the difference.

Understanding mortgage fees

What you’ll find is that there are big differences in how lenders and brokers structure their fees – and understanding this is going to take most of your research time. One lender may offer a lower rate, but may charge more in points and fees, which could actually make that loan more costly than one with a higher interest rate.
When you’ve identified three or four that seem to offer the best deals, put in a loan application with each. Submitting a loan application means they must provide you with a Good Faith Estimate, which is a three-page federal form that sets forth the terms of the loan they’re offering, including interest rate and fees. Avoid lenders who insist you pay an application fee up front – there are plenty of lenders who will offer a GFE at no charge.
The new GFE, which came into use on Jan.1, 2010, is designed to make it easy to compare offers from different lender. The GFE breaks down your mortgage costs into three main categories – the interest rate, the lender’s origination fees and third-party fees charged by parties other than the lender. The form is designed to enable you to accurately compare these costs among multiple lenders and see which is the best deal.
Before committing to a lender, you may want to do one final check and request current interest rates from all of them – rates can change several times a day – before choosing one and locking in your rate. Locking in your rate pretty much commits you to a lender and you will have to pay for that. But if you’ve invested the time and done your research, you shouldn’t have anything more to worry about

Finding the Best Mortgage Lender


Mortgages have been stealing the headlines these days, from the beginning of the crisis through the anticipation concerning current financial reform. But there’s one thing that hasn’t changed – if you want a mortgage loan, you need to find a lender. With so many banks to choose from, you may feel confused and overwhelmed. If you’re looking for your mortgage lender, here are some tips to help you find the one that’s right for you.

Mortgage lender search

Step one is to search the Internet. You’ll be asked a few basic questions, like the property type, the home value, and the kind of mortgage rate you’re looking for. Then you’ll be matched with lenders who do business in your area who will give you quotes and relevant information. Next, visit any brick and mortar institutions in your neighborhood, especially the bank where you already have your account. Many offer lower preferred rates to existing customers.

If you’re working a realtor, ask her for lender suggestions. She’s been around the closing block a few times and can offer great tips on who to, and who not to, use. Warning: Don’t be compelled or pressured to take her suggestion. Her recommendation is just another quote for you to compare with the others.

Make a list of the different lenders, and what they’re offering, so that you can compare them side by side. Remember to include the various closing costs, application fees, APR, etc. so you can compare every aspect of the potential loan. Also request information about the application process, the documentation that you’ll need, and how long the entire process will take. Be wary of anyone who promises you a speedy closing. As a result of the recent mortgage crisis, every aspect of acquiring a home mortgage is taking longer to process. Plus, in Congress’s new legislation, it’s incumbent upon lenders to make sure that you have the ability to repay the loan, so they’ll be doing their due diligence.

Doing better business

Once you have a list of lenders, narrow it down to three. Then, check their records with the Better Business Bureau. When you type in the name of the organization you’re researching, you’ll have access to a reliability report, which rates the company from F to A+. Then you can scroll to read the specific complaints, and whether they’ve been resolved.

If the offers are comparable, trust your intuition, and select the person with whom you feel most comfortable. You’re going to be in a close relationship with the loan officer until your mortgage is funded, so make sure it’s someone who you can easily call to field any questions. If someone doesn’t return your calls, or is short with you, you won’t have a good experience.

Now that you’re armed with the information, it's time to find your mortgage lender. Choose the bank that offers the best deal, and a lending officer with whom you feel comfortable. Then the only headline you’ll be seeing is “mortgage successfully closed.”

Wednesday, September 22, 2010

Lets Known About Lifetime Mortgage


reverse mortgage also referred to as a 'lifetime mortgage' is a type of mortgage available for persons over the age of 62 that own their house but are interested in getting money from their home as one big payment or multiple payments.

The terms and conditions of a this kind of a mortgage does not ask the homeowner to pay for the loan during their lifetime or until, the home is sold or the owner leaves. On such a mortgage, dividends are paid out to the home owner and the debt increase while the equity on the house depletes.

The persons receving such a mortgage does not need a income or credit card but the client will need to be counseled by an approved Third party financial counselling institute before clients can apply for a reverse mortgage. The borrower will be charged for each counseling session so persons can ask all the questions hey need to, to be properly informed. It is essential that the borrower acknowledges what a reverse mortgage is, so they can legally safeguard themselves.

Since this mortgage is a fairly new program you should be properly informed. Persons who are interested in getting such a mortgage holders can browse the web and visit the HUD information site in order to get a list of approved mortgage lenders. All these mortgage lenders must be authorized through HUD, if you choose to get a loan from an entity that is not authorized then your estate might end up owing more than your home is actually valued at.

During the time when a person receives a such a mortgage they cannot be asked to leave the house because they are the owner of the house and heirs may still be able to get the property if the owner dies as long as they can refinance the reverse mortgage however, this must be completed within a year of the owner passing.

The fact that the mortgager still maintains ownership of the house, means that the borrower is still entitled to repay all the financial properties. This include tax liability, home insurance and general utility fees. Failure to make payments on home insurance, taxes and basic utilities this can cause your home to depreciate.

The borrower must maintain all the obligations of the reverse mortgage. They normally attract many hidden charges expenses like origination fees, closing cost, growing interest percentage and various other mortgage fees. These fees are determined by the mortgage company...

Guide to First Time Buyers Mortgage & First Time Buyer Mistakes


now with mortgage rates

at near low scales, mortgage payments can often be lower than rent on a home or town home. First time buyers can qualify for a mortgage at great low rates, but it is best to work with someone who has experience. Great mortgage rates are important, but you also need to take other factors into consideration. Variable vs. fixed rate mortgage, terms, amortization periods, penalties, fees and flexibility are all important components on finding the right mortgage.Now is a great time to become a homeowner. Avoid these common first time buyer mistakes:

  • Not getting pre-qualified for a mortgage
    Especially if this is your first home purchase, you need to know how much you can afford before you look at houses. A qualified mortgage broker can help you look at your income, debt ratios, and other factors to help you determine an amount you can afford. Once you know your price range, you can narrow your search and avoid looking at (or worse- making an offer on) homes you can't afford. Sellers also prefer offers to purchase that do not have conditions of financial approval. In a hot real estate market, being able to quickly put in a solid offer can give you the edge over competing bids.
  • Only going to their bank for a mortgage. Loan officers work for the banks and only offer the products that the bank carries. A mortgage broker works for you - they shop your loan over many lenders, including banks, finance companies, trust companies and private lenders. Even if the bank turns you down, an experienced mortgage broker can often find a lender willing to finance your mortgage. You only have to fill out one application and have one credit report pulled, and your mortgage agent can shop it over many lenders - having them compete for your business. You pay no fee for this service - the mortgage broker is paid by the lender you choose. Shopping your home loan over many lenders can save you thousands of dollars over the duration of your mortgage.
  • Use a professional real estate agent. If you currently own a home, you will be better off selling your home before looking to buy a new one. You will know how much you have left after you sell your home to put towards the new one, and won't get stuck carrying both homes if your home does not sell before your new home closes.
  • Have your home inspected by a professional inspection company. The cost of having a home inspector is a necessary expense since the cost of major defects, latent or otherwise, can be disastrous. Have the home inspected for structural defects, insects, radon, and other problems. If defects are identified by the inspection, you may be able to get a lower purchase price to cover the cost of repairs, or require the seller to make the repairs to the satisfaction of you/the inspector.
  • Have a lawyer handle the legalities and arrange for homeowners insurance before you move in. Since owning a home is probably the biggest investment you will ever make, it pays to protect your investment.

If you are looking for a first time buyer's mortgage in Ontario, Canada or want to get preapproved before you shop for your first home, learn more with First Class Mortgages. Glenabbey.ca is a local resource for information on the Glen Abbey Oakville Canada community. Glen Abbey is also home to the Glen Abbey Golf Course, Glen Abbey Community Centre, and the gateway to Bronte Creek campground.

House Equity Release – Source of Extra Income During Retirement Read more: http://www.articlesbase.com/mortgage-articles/house-equity-release-source-

When one is young, he waits for his retirement to get released from the daily routine and live on his pension without any financial worries. But as soon as he gets old, he starts realizing the drawbacks that one has to face after getting retired. In most of the cases, the pension that the retirees receive is insufficient for meeting their essential needs. House equity release scheme has been designed to make the life of the senior citizens comfortable during their retirement phase. Many sources exist to lend their hands to the old aged individuals so that they can continue living with the similar standard that they used to follow prior to their retirement. Release equity in home provides them an opportunity to earn extra money besides receiving their monthly pension.

One is eligible to enroll for the house equity release if he has a home ownership, minimum age required and a well-maintained household. The lenders allow the old couples to stay within their own property, while earning in lieu of it. The lenders never ask them to leave the property until they desire to do so. They might leave it as soon as they get other convenient accommodation or live within their house till their last breath. Release equity in home is the facility that gives the old home owners a fair chance to enjoy a tax free income in addition to what they get as their pension. This extra source of income, however, really help them to cater to all their needs and desires.

As soon as you apply for the enrollment to these house equity release programs, the lender would approach you for the supervision of your property. Based on the maintenance level of your household asset, he will decide the amount to be given to you. In short, the value of your property will determine the amount to be received by you after getting enrolled to these release equity in home schemes. The more is your property value, the heftier your receivable amount will be. One of the basic reasons that drive the pensioners towards these plans is to make sure that whether the property of liable to pay off the debt in case the property owners fail to repay.

The old property owners are completely free to make their repayments whenever they feel it convenient and affordable. They can pay back the release equity in home amount when alive and even after their death through their household. As soon as the old homeowners die, the right and hold on the asset gets transferred to the lenders and they are then free to sell it to get their amount back inclusive of interest. Even the expected heirs are not allowed to inherit the asset as it belongs to the lenders as per the terms of the house equity release agreement.

Hence, if you want to earn more after your retirement through the scheme of release equity in home, you must focus on the maintenance of your household from time to time. The value of your property is the sole factor that influences the amount that is to be received by you during the phase of your retirement.

Check The Best Interest Rate Before Buying A Mortgage Read more: http://www.articlesbase.com/mortgage-articles/check-the-best-interest-rate-before-bu


You can be offered very different house loan mortgage rates by different loan companies. Checking the mortgage lending companies to find out which ones have the cheaper mortgage rates of interest can save you lots of dollars long term. Every little bit that you can save will help.

Write down the interest rates of all the mortgages that you can find next to the name of the lender. The rates will not be too dissimilar to the ones you hear on the television on a daily basis. Wall Street stock exchange rates ultimately will determine the level of interest us property owners pay.

The sum that you can afford to borrow can be calculated by a combination of your personal once a month available earnings and the interest rate that you will be charged. Then look at the amount you have for a deposit and it is possible to determine the value of home that you must start searching for.

Any time that home interest rates are high indicates that you might ought to settle for a smaller home or even one that is less expensive as it needs some work doing to it.

You will notice that the smaller the percentage of the value of the house that you are purchasing is being borrowed, the lower the rate that the mortgage lender will offer to you. If at all possible you will need to come up with something more than twenty five % of the buying price to get a good deal on loan rates

.

Also, obviously you would have a smaller loan so the repayments would be more manageable too. You will reap huge long term benefits if you can start putting some money aside for your deposit as quickly as possible. Another major factor that will affect your monthly payments is the term of the mortgage loan. The more years that you take to settle your mortgage, the higher that the interest rate is likely to be.

I hope that you can imagine the vast amount of extra interest you would pay if you had to pay even just 1% extra on your interest rate for thirty years rather than 1% less for 15. It can work out at tens of thousands of extra dollars that the mortgage company get from you.

When you are comparing prices ensure that you compare the same stats. Read all the fine print as the terminology used in the home loan field is rather confusing sometimes.

The last but possibly most important thing to consider is whether you want to opt for a variable rate mortgage or a fixed rate mortgage. You should decide whether you think that the average mortgage rate will go up or go down over the period of your mortgage.

A fixed rate of interest house loan will give you the comfort of being able to budget your money better as the monthly amount you pay continues to be the same. With the variable rate you could find yourself having to pay large sums extra month to month. They say that you pay your money and take your chance. The chance that home loan mortgage rates will go down and go on

Wednesday, September 8, 2010

how to start a small business

STEP 1 Business Ideas
To start a business you will need to choose or create a business idea. While this is an obvious step many people who want their own business don't have an idea, just the desire to be an entrepreneur. For the budding entrepreneur, there are many options; buying a franchise or an existing business, or looking to others for ideas for a start-up business. Once you have decided on the business you wish to start, then the real work begins.

STEP 2 Business Plan
Writing a business plan is your next and most important step, this is how you and others will evaluate your business. When seeking financing the investors or lenders will want to read your plan before they supply you with funding. If you're financing the business yourself, you will still want to have a written plan to develop business strategies and financial projections. A key element within the business plan is the marketing plan, which explains marketing strategies that will be used to advertise and promote the products or services. The goal setting steps of the plan will help you to analyze the success of the business in future years and clearly illustrate the capital needed to operate the company to break-even.

STEP 3 Financing
With your business plan in hand, you are ready to go find yourself some capital. Most small businesses have three options for financing: friends & family, investors or bank loans. Each of these options has different considerations for the business. Investors and even friends & family usually want ownership and control of their portion of the business. Bank loans burden the business with an additional expense of the loan payment, which can erode the business profits.

STEP 4 Getting started12
You've got the plan, the money and the enthusiasm; you're ready, right? Not yet, as with everything you need to take the legal issues into consideration. First you should choose a legal structure: Sole Proprietorship, Partnership, or Corporation. Your financing decisions will have an effect on what legal structure you choose. Now you can file with the state to incorporate and obtain a federal Identification number.

STEP 5 Opening the Doors
Okay, it's time to get on the road to making some money; this of course means spending money. Where are you going to run your business? Will a home office do or is commercial space needed to service your customers? Do you need to hire employees to help you run the business? What are your bookkeeping needs, do you need an accountant? Finally, who could forget taxes, what taxes do you have to pay and collect? Now that your business is through the start-up phase, you can now look forward to the issues of managing a small business.


Monday, August 30, 2010

Why Search Engines Fail


Imagine asking a stranger for directions to a clothing store. Chances are, the stranger will tell you one of two replies. They'll direct you to the nearest clothing store they know of, or they'll send to to the last one they just passed. But you're looking for the latest Spongebob Squarepants kid's shirt. You didn't tell the stranger that, did you? Probably not. So, you got directions to the local Disney store, which of course, would not be selling any competitor's clothing.

How did this happen? Simple.

Like most of us, when we type something into a search engine, we just assume that the search engine knows what we mean. A computer can only do what we tell it to do, so that's why we may not get the desired results that we are seeking. Back when the 'Net was young (1990), you could get away with such simple phrases because there wasn't much content on the Internet as there is now. This is why when you're searching, be sure to be as specific as possible. The Search Engine's entire existance is to provide relevant and specific results to you, the user. Tell the engine more relevant phrases, and you will be rewarded accordingly.

Even when searching for a singular or plural version of something, you will get different results. Some words are even more complex. For example, if you enter "wheelchair", Google will tell you there are about 1.4 million results. Add a space, and now you have "wheel chair" and Google will tell you that there are about 4.6 million results! Now to even complicate matters more, if you enter "wheel chairs" there are only 760,000 results. Remove the space and for "wheelchairs" you now get about 1.2 million results.

How does this happen?

Remember, the search engines are programmed to try and deliver the best document for each given keyword/phrase. Through a complex algorithm, they mathmatically determine which page has the most relevant content. They do this for every possible keyword and phrase that they are aware of. This why you see such a disparity in the search results.

How can I rank for all of my similar keywords?

Glad you asked. One of the many factors used in determining keyword relevancy is proximity. By using the variations of the spelling in a logical manner - such as the example I presented above, describing the different ways it can be spelled - the search engines will use this to determine that since your page talks about these variations of wheelchairs, this page must be relevant. Of course there are many other factors involved, but for the sake of this discussion, that's all we need.

Why You Need Outbound Links


Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website.

In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.

Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.

So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.

Pretend I have a pizza shop, and I am located in Anywhere, USA. It's a typical site that displays types of pizza, store location, hours, and coupons. I also know the power of outbound linking. For this case, I am going to link to 10 sites: Domino's, Pizza Hut, Little Ceaser’s & Papa Johns. Next, I link to 6 sites that are physically located in Anywhere, USA. (And their physical addresses are listed on their sites.)

Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.

So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.

Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.

Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.

So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.

Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.

As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).

The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.

Search Engine Breakdown



Ever notice that performing the same search on the major engines gives you different results? Yes, some of it is because of the algorithms and how the engines use different factors in their rankings, but pay attention to the results and a pattern has emerged.

For the sake of being fair, Ask has been included since they do serve up results in a slightly different manner. So here's how the engines shake out:


Google:
  • Information Engine
  • Loves Wikipedia and the results show it
  • Relies heavily on trust factors (see Google Trustrank)


Yahoo:
  • Social Engine
  • Many results have ebay listings (a Yahoo partner), del.icio.us (Owned by Yahoo) and Flickr results (Owned by Yahoo)
  • Tries to incorporate Yahoo Answers into many results


MSN:
  • Product Engine
  • Almost always has results for product based searches not found in the other engines
  • Starting to use more Wikipedia results as their algorithm matures


Ask:
  • Clustering Engine
  • Their results try to give you all the surrounding information around your search term
  • Trying to get into the mindshare of America

So, as you can see, each engine does provide a different slice of information depending on your search need. Keep this in mind when you are not only looking for something, but when selecting the keyphrase you want to be ranked for.

-To your online success!

What are YOU Worth


What are YOU Worth

No, I am not talking about how much you make, or what you're assets are worth. I am not talking about how much you could get freelancing out in the big bad world either.

What I am talking about is how much do you bring to the table.

Thank about this scenario:

You want to start your own SEO/SEM conference event. So, you start to call all the speakers at past events. Almost everyone turns you down because they've never heard of you. You may get some people who feel bad and will sheepishly commit if other "big names" do the same.

Now, pretend you're Danny Sullivan. When he contacts people to speak at the conferences, the only pushback he might get is limiting people to how many sessions they can speak at.

See the difference?

Sometimes deals are made based on what you are known for (reputation capital). These opportunities do not happen by accident. When a deal is completed because of the "You" factor, think about the time you've spent responding to emails, posting to forums and blogs that have lead you to building up your name.

All those actions shaped your reputation capital.

I know in today's word it's easy to bash the silly questions and make fun of others who aren't as technically advanced - but keep in mind that just about everything that gets posted to the web leaves a trail, and when a major deal is taking place, big companies hire plebes to find any dirt they can about who you are - just to disqualify or discount you.

So remember, no one is an overnight success; it takes years of persistence and a belief in what you are doing and most importantly, consistency in delivering your point of view.

It's not always easy, but don't ever let your value decrease.
-To your online success!

Gut Genug SEO


For those unfamiliar with the German language, "Gut Genug" translates to "Good Enough".

Ever run into this situation? Maybe you've been fortunate enough that you are swamped with client work, and you have to do the bare minimum to get by. Instead of getting 50 links for the keyphrase that is most important, you only get 10.

Many times, when trying to get some work done, it is the client that impedes the progress. At that point, it's not your fault. But if you know that you could be doing more, are you really servicing the client?

The arguement could be made to say that if a client is only paying a certain amount, they should only get a certain amount of service. I can't argue that. But at some point the question needs to be asked: Are you providing value to your client? Or just taking their money?

So, enough about the rant. These situations do occur, and as I thought about it, I came up with a list of what would be gut genug:

(All of these are on a per month basis)

  • 10 keyword-rich text links for each keyphrase
  • 5 directory links for each keyphrase
  • A review of the copy on the targeted pages
  • A review of the page titles and meta tags
  • Inform client on any changes in the search space
  • Provide insight for client's search marketing strategy
  • Be a protector of the client brand

I know this is not a complete list, but it's certainly "good enough" for most clients...
-To your online success!

Sunday, August 29, 2010

Manage and Monitor Your Online Reputation


ust this past week, another strong brand was caught in the midst of an online controversy. The brand victim, Starbucks. Employees at a Miami Starbucks posted inappropriate photos of Starbucks customers online using the social media tool Flickr. Now, Starbucks is well known in the social media space, they have several followers on Twitter, so how did this happen?

A few months back the same thing happened to another company. I won’t go into details, because if you didn’t see the video, I don’t want to make you lose your lunch – let’s just say there were two employees of Domino's Pizza doing very unhygienic things to the pizza they were preparing. It made national news and the video on YouTube received over 1 millions views. The video threatened the reputation of a brand that had been developed by a company for 50 years.

Don't be mistaken,just because you are a business and you are not using social media, don't think that your brand can't be hurt by it if you are not paying attention. The reality is, whether or not you are participating in social media - you are playing. Your brand in some way or another is being represented,either by you as a company, by your customers or by your employees.

Monitoring major social media platforms and solving issues that reflect poorly on your brand is one of the most important parts of any company's social media effort. As a business, the most important thing to remember is that even if you are not using social media, you need to be aware of what’s going on in the social media realm when it comes to your brand. It doesn’t pay to turn a blind eye and, by doing so, it can, ultimately, be a detriment to your success.

We've all heard of brand monitoring and many of us, especially small to medium sized businesses, in the past haven't seen the need. We'd just treat customers well and give them what they need and they'd tell their friends and family. Now that we have the internet and social media, it’s even more important to monitor our reputations, especially as business owners. I always remind the clients with whom I consult that it’s not just seven people one person will tell about your services, now it’s in the millions. This is especially true with the social media tools that are available and widely used, such as Facebook, Twitter and YouTube.

I don’t care if you don’t want to use social mediums to market your service or products, it’s more vital than ever to at least have an awareness of what’s being said within the social media realm about you, your brand, your products and your services. Sticking your head in the sand will only hurt you not help you.

How Can You Monitor and Protect the Reputation of Your Brand?

  • Step 1: Understand how the social media platforms work. Learn how to use Facebook, Twitter, YouTube and MySpace. Become familiar with their platforms. Take a few moments and read the terms of services and watch and learn how people are using these social media outlets.
  • Step 2. Don’t assume that social media doesn’t affect you. When it comes to social mediums, there are not just thousands of users, there are millions. These users consist of your customers who are bloggers, influencers, columnists and public figures. These people are talking about companies. Are they talking about yours? You need to know this and you need to know whether the chatter is negative or positive.
  • Step 3: Actively Protect Your Brand. There are many steps that you can use to do this. Register your brand names with the various social media platforms, (add comma here) this way you avoid the chance of them being hijacked by someone else.
  • Step 4: Create a social media policy for your company. This means creating a plan that informs and educates employees on the company policy and guidelines of using social media. This policy should inform them as to what they should and should not discuss when it comes to the company. And other appropriate practices and procedures to follow, especially in the event of a crisis.
  • Step 5: Always be aware. There is no excuse not to know what is being said. It’s important to always have your finger on the pulse of what is being said, whether it be positive or negative. You always want to know when someone is talking about your and your brand – ignorance is no excuse. Monitor the social media platforms.
  • Step 6: Embrace the negative when necessary. Social media is a conversation and a dialogue, so be willing to embrace the negative and dialogue in public regarding the situation. This gives you credibility with other consumers.

There is still no action after audit slams SABC



Auditor-general Terence Nombembe has proved an exemplary example of independence, displaying fair-mindedness in his auditing decisions. No more so than when he found hundreds of millions of rands worth of alleged financial mismanagement and corruption in his special investigation into the SABC.

What a contrast he is to members of the parliamentary communications committee, who insisted this week on closing a hearing with the SABC - supposedly the public broadcaster - over which it has insight. While members of the parliamentary press gallery were squatting on the floor outside of the meeting room - waiting for a court order to end the closed meeting - I couldn't help thinking what a mockery it was to call it a "communications" committee.

What an irony that Parliament used the police to protect the MPs - from journalists! Whereas, they should have been deployed to protect transparency and the public pursuit of truth by MPs.

It is just short of a year since the damning auditor-general's report. Only in February was the Special Investigating Unit - headed by state crime buster Willie Hofmeyr - roped in to probe these allegations. One of the more extraordinary auditor-general's findings was that senior managers had notched up millions of rands of misuse of SABC petrol supplies, some surely requiring vehicles to be lined up all day to be filled up. It makes hiding behind closed doors by MPs deeply suspicious.

It has been a rough year for the SABC, with an interim board appointing - at the eleventh hour - Solly Mokoetle, as the chief executive, just before its handover to a new board headed by chairman Ben Ngubane.

Now it appears that all board members, with the exception of Ngubane, have turned against Mokoetle. He has been given notice of his suspension, in spite of protestations all along by Ngubane that "the factual situation is that all the non-executive board members accepted the new group chief executive", as he was reported saying to Sapa in January.

Then there is the saga of the appointment of Phil Molefe, a former parliamentary press gallery member, as the head of SABC news.

Before she left office as interim board chairwoman, billionaire businesswoman Irene Charnley said at the handover meeting that the interim board's core focuses were to stabilise the corporation after a severe financial crisis, leaving the broadcaster with a deficit last year of R900 million. She noted that the government had stepped in with a R200m additional injection and a guarantee of a further R1.4 billion. It was her board, however, which thrust Mokoetle into office.

The auditor-general's report last year was damning. He found 20 employees were directors or members of 20 companies or close corporations which received payments from the broadcaster to the tune of R3.4m. Few if any heads have rolled since. Four senior managers were suspended but their heads never rolled. What a pickle.

Upward mobility is no distraction for Woolworths



Good news, just in time for Women's Month, is Woolworths' decision to shed (no pun intended) several layers of its historically conservative approach to underwear. It will be displaying a new range of provocative lingerie soon.

Whether Distraction - as the new range is aptly named - will contribute towards lifting the share price to new levels has not yet been determined. But the lingerie goes a long way to satisfy female customer demands, especially plus-sized women who have asked for "sexier, glamorous" offerings, according to Ian Moir, the managing director of retail at Woolworths.

While its retail sales have climbed, Woolworths has lost market share in the lingerie section, Moir revealed at the group's results presentation yesterday.

Some 16 stores will be kitted out with a new lingerie set-up. A Distraction ad campaign will appear on television and in print publications.

Woolworths is on a mission to fine tune its customer-centric strategy and place emphasis on customer segmentation, a loyalty programme, getting store formats right and cultivating a sustainable online strategy - all in the interests of convenience for the consumer.

Customers can look forward to a tiered loyalty programme which will be designed to, among several things, build more profitable long-term relationships with customers, and provide a platform to use customer insights to drive sales. Smart.

It is maybe not all that innovative but still an effort from the company whose displays 10 years ago resembled a downtown men's outfitters, judging from photographs outgoing chief executive officer Simon Susman hauled out as evidence that Woolworths had indeed evolved.

Woolworths makes a convincing case for this continuing facelift, producing data showing more South Africans are drifting from the lower to the higher end of the Living Standards Measure and it wants to be well-positioned for that shift.

It will aim to have "the mind of a supermarket and the soul of a deli", according to the charismatic Moir. We'll see.



China

China has reached an important turning point in its development this year. Citi, the research arm of Citibank, says the country's ratio of dependants to total population is likely to reach a trough of just over 39 percent this year. Dependants include children aged up to 15 years and people of 65 and over. Citi predicts the ratio will be rising steadily for the foreseeable future as the population ages.

This has all sorts of implications. China has a limited social security system and its one-child policy has placed an enormous burden on the single child to care for ageing parents. As the population ages, the burden will rise.

However the good news for the workers is that they are likely to earn more.

China has had virtually unlimited resources of labour over the past few decades. As a result labour's share of gross domestic product fell from about 50 percent of gross domestic product in 2002 to 42 percent in 2005, possibly the lowest of any major country in the world, says Citi.
Now the success of the one-child policy is moderating labour force growth. At the same time rural development will reduce the flow of workers from rural to urban areas. The New York Times reported recently that big manufacturers were "moving to raise salaries because they are desperate to attract new workers at a time when many coastal factory cities are struggling with labour shortages".

And it is not just market forces that are at work. The newspaper said: "Beijing is supporting wage increases as a way to stimulate domestic consumption and make the country less dependent on low-priced exports."

Moreover, Citi says the emergence of more independent labour unions will improve the bargaining power of labour.

The news will cheer the hearts of workers all over the world. Goods imported from China have been competing successfully in most countries, including South Africa. The playing fields are levelling out.


Nafcoc

The National African Federated Chamber of Commerce's (Nafcoc's) plans to acquire 15 percent of one of the local banks before the end of this year looked set to be a modern miracle: controversy-free and peaceful.

This was in view of the fact that the new leadership at the 600 000-strong business chamber had promised stability in the organisation going forward.

But that expectation is now suddenly tinged with anxiety as we were recently informed Nafcoc's members were concerned they might not get their cash payouts promised when Nafcoc disposed of R1.5 billion worth of shares in Tsogo Sun.

Nafcoc had promised qualifying members would receive cash payouts for the value of their shares.

But it turns out some members think Nafcoc is not going to pay them this money. It would invest it all into purchasing a 15 percent stake in The Employment Bureau of Africa (Teba) Bank.

Some members claim that the deal has already been concluded and they were not made aware of this.

They feel they will be indebted to Teba Bank as the loan still had to be paid back. They want their money and nothing else.

But earlier this month, the chamber confirmed it had been in talks with the aim of obtaining a stake in Teba Bank. It, however, said this was not the only bank it was talking to. And nothing had been finalised.

The president of Nafcoc, Lawrence Mavundla, has been at pains in the past few weeks, trying to explain that this deal had not been struck.

Who exactly is stoking the fires at this organisation? Is it the bitter individuals who think they were pushed out of the organisation? If this is the case, then we have not seen the end of controversy and conflict at this trail-blazing business organisation.

Understanding Health Care and Free Insurance Quotes


The following lines will demystify all about Health Care and how to get the insurance by getting a Free Quotation for the best plan that fits you without that feeling of taking a big load on your shoulders and easy to suit on a month's budget for every family in USA. Health Care has become a precious asset in the contemporary life due to all of our harmful habits mostly forced by the inescapable unhealthy way-of-life. Therefore, health is a mandatory concept to overcome the obstacles nowadays and that's what we most have to care for.

To understand how to get the best rates available to assure an extraordinary Health Care and get it unleashed despite whichever bad experience you have had on this sort of painful research you will be led to an easy and trustful online process which will doubtless clear your mind up to get your ready to make your best choice ever when it comes to look after yourself and your family.

Browsing around on the internet you may find many sites where you can get a Free Insurance Quotation whose provider should deliver a proper Health Care service but unfortunately in most cases you are requested to turn your personal information inside out. However, in the genuine cases, before disclosing personal details, you simply enter your name, some information about past medical diagnoses and email to find out more about the process before being committed to anything. This makes the process safe and easy, and gives us no reason to take a little look deeper at how we can benefit.

Take advantage from this clever and easy engine that will help you get rid of the villain of most middle class US families. Health Care is no longer something that will haunt your dreams from now on. Get the quotation with the best rates available to assure an extraordinary long and joyful life for you and your beloveds.

Hopefully, you will be more encouraged now to take advantage of this greats offers, and see how you, your family, working friends and personal friends can benefit from it once you will be saving money and enjoying a new Health care service that will attend all your expectations and don't ever forget - Health is what we most have to care for.

Visit us at http://www.free-health-insurancequotes.com to see more about how to get an online Free Quote Request and gain a little more understanding about how you can benefit with all that is being offered for you.

Home insurance quotes: For the unpredictable future


With the passage of time there has always been a tendency in the man that he has learned from his experience. This has made the man the most successful species on earth. It is hence always in the best interest of the person to learn from his experiences and be well prepared for the unforeseen future well in advance. The home of the person is the place where the person actually seeks to obtain the desired level of rest after working for hours. It is hence very important for the person to timely understand the role of the insurance policy.

The home of the person is the place where the person seeks to get the desired rest after working for hours at the work place. at the same time it is the home of the person that enables the person to keep his certain belongings. It is hence always in the best interest of the person to get the home insurance policy. The home insurance quotes vary from one region to another. It is hence always in the best interest to timely go for the most desirable home insurance policy quote.

It is the home insurance policy that enables the person to get the sigh of relief. The home insurance policy quotes are subject to various factors. it is hence always in the best interest of the person to compare the various different quotes that are being offered by various different firms. This would enable the person to easily choose the best suited home insurance quote. The home insurance policies have been able to gain a lot of importance from the consumers in every part of the world. It is the home insurance policy that has always been able to gain a lot of importance in the recent times.

With the passage of time there has been countless number of people in every part of the world who have been able to gain a lot of advantage by relying on to the home insurance policy. it is the home insurance policy that has always provided the consumer with what he has been looking for. The future can never be predicted it is hence always in the best interest of the person to timely going for the desirable home insurance quote. It is the home insurance quote that can always lead to great sense of psychological relief for the man.

Home insurance quotes: Choose carefully

Today there are countless number of people in every part of the world who rely heavily on to their work in order to earn the decent level of living. It is always in the best interest of the person to be well prepared for the unforeseen future in order to ensure that he is able to contribute his very best at the work place. The home is the place where the person seeks to get the desired relaxation and relief after working for hours. It is hence always in the best interest of the person to go for the desirable insurance policy for the home.

Accidents can never be predicted. It is hence always in the best interest of the person to be well prepared for the unforeseen future well in advance. This would enable the person to not only get the most desirable deal but at the same time it will prove to be the biggest sigh of relief in the future. The home insurance quotes have been able to play a very important role in determining the overall success of the person. It is hence always in the best interest of the person to be aware of all the desirable quotes.

Today there are countless number of firms in different parts of the world that offer the person with the most desirable quote. it is hence always for the beneficial of the person to get the most desirable home insurance policy. The home insurance policy provides the person with the essential funds at the right point of time and moreover it leads to the overall help for the person. Accidents like a minor short circuit or anything can lead a great shock for the person. Hence being well prepared in advance will always prove to be beneficial for the person.

There are countless number of firms that provide the person with the most desirable quotes. It is hence always in the best interest of the person to be well prepared in advance that is to be aware of all the does and don'ts before going for a particular home insurance quotes. It is the home insurance quote that enables the person to get the most desirable deal. Today there have been many instances where the people have recovered the desired sum of money by relying on to the home insurance policy that paid off in the time of need.

The Most Important Decision You Need to Make When Buying Homeowners Insurance



Nothing is more important when you buy homeowners insurance than correctly calculating how much of your home you want to insure. The figure has nothing to do with the market value of your home; it's based on how much it would cost you to rebuild your home if it were totally destroyed today. So you could sell your home for $175,000, but it would only cost $130,000 to rebuild it, then that's the most you'd need to insure it for. (Remember, you're just insuring your home, not your land.)

I recommend insuring your home for 100 percent of the replacement cost. This is the most expensive type of insurance, but I feel it's worth it. A good alternative is to insure for 80 percent of the replacement cost. You'll still receive the full amount it costs to replace any part of your home that is damaged. And since it's much more likely that part of your home would be damaged as opposed to your entire home being damaged, this is a fine alternative.

What you want to avoid, however, is insuring for anything less than 80 percent of the replacement cost. If you do, you'll only be paid for the "actual cash value" of your loss. That means depreciation is taken into account. So if your 10-year old carpeting is destroyed in a fire, your insurance company will pay you about what you could get if you sold it in a garage sale (in other words, a pittance.). And you'll have to buy brand new carpeting at probably three times what it cost you to buy the original carpeting. If, on the other hand, you had insured the home for at least 80 percent of the replacement cost, you'll receive not what you paid for the original carpeting, but what it would cost to replace the carpeting today.

Also, be sure to get replacement coverage on the contents of your of your home as well. This will guarantee that if the eight-year old sofa you bought for $300 is damaged, you'll receive enough money to buy a brand new sofa of the same type

The Top Ten Insurance Myths You Need to Know!

Myth #1: Hey, You're Paying the Premiums... Insurance Should be Bought and Used for Every Accident and Disaster.

Insurance is designed to protect one from catastrophic disasters. An insurance rule of thumb: If you can pay for the loss or damage without a financial hardship then pay it, otherwise expect your insurance premium to eventually show an increase. Also, buying every type of insurance just isn't necessary. Sometimes the risk is worth taking rather than paying a premium. Learn more at Don't Buy Insurance You Don't Need

Myth #2: If I am Alive, I Must Need Life Insurance!

Life insurance is designed to take care of one's dependants after the caregiver's death. If you have no dependants, then you probably don't need life insurance. This includes children and retired persons... usually they don't have people that depend on their income so life insurance for these groups can, in rare instances, be beneficial but is usually unnecessary.

Myth #3: I'm the Breadwinner in the Home, So Only I Need Life Insurance.

Have you seen the cost of childcare lately? Add that along with housekeeping, food preparation, home accountant, and school transportation. From that list alone one can see how much a spouse really contributes to the household budget. It is estimated a non-working spouse contributes at least, but usually more, the equivalent of a full time job. For this reason it is important to buy life insurance for everyone in the household if the absence of their income would cause a financial hardship.

Myth #4: Whole and Universal Life are the Best Life Insurance Choices Since I Can Get My Money Back.

Term life insurance is probably the best choice for most. Term life is set for a specific term, like 10-30 years, with a much lower premium than whole and universal life. Your best bet? Buy term life and invest the premium difference in a retirement account. Lean more about Term, Universal, and Whole Life at Life Insurance Policy Basics.

Myth #5: Flood Insurance is Only for People Who Live in a High Risk Area.

Everyone who lives in a National Flood Insurance Program area is eligible and can buy flood insurance. These areas are not always prone to floods so even if you think your area is low risk you may be eligible. Check with your insurance agent to learn more or find additional information at Why didn't my policy pay for damage caused by a flood?

Myth #6: My Son Uses the Car for Delivering the Newspaper and His Pizza Delivery Job. He's Not Self-Employed So Our Auto Insurance Will Cover Any Accidents.

If your vehicle is used for anything but personal use, then you will probably need to extend your personal auto policy to cover business use of your vehicle. Don't think just because you were unaware of your coverages this will get your accident paid for--your insurance policy is a contract that you agreed to adhere to. If you don't understand all the coverages in your contract you need to contact your agent about the questions you have.

Myth#7: I Don't Need Disability Insurance... If I Become Disabled Social Security Will Take Care of Me.

Don't count on Social Security to take care of all your needs if you become disabled. If you are able to get Social Security for your disability (not all get approved to receive disability benefits so don't assume you will) then you will still have to wait months before you receive benefits and your disability needs to be long-term to qualify. And even if you qualify for benefits, will it match your current salary? Probably not. Find out more why disability insurance is important at Considering Disability Income Insurance.

Myth #8: If I Need to Stay in a Nursing Home When I am Older, The Government Will Pick Up the Bill.

Again, don't count on Medicare or Medicare Supplemental Insurance to pick up the bill. If you can qualify, Medicaid may pay up to half of the cost. Choosing long term care insurance can help you pay for the costs of a nursing facility or home care if the need arises. Also, do you really want your family to have to pick up the bill if you acquire a long term illness or disability? Long Term Care Insurance is a great option and if started early in life the premiums can be very reasonable. Find out more at Who Should Consider Long Term Care Insurance?

Myth #9: Umbrella Insurance Coverage is Just for Rich People.

Umbrella insurance is not just for the wealthy. With the common occurrence of lawsuits, umbrella insurance is a must for every home, auto, and watercraft owner. Umbrella insurance is designed to give one added liability protection above and beyond the limits on homeowners, auto, and watercraft personal insurance policies. With an umbrella policy, depending on the insurance company, one can add an additional 1-5 million in liability protection. Learn more about umbrella insurance at Why Every Policyholder Needs Umbrella Insurance

Myth #10: People Who Decide not to Purchase Health Insurance Don't Affect Others.

People who choose not to purchase health insurance eventually affect the lives of every American. There are many reasons why some Americans are uninsured. Regardless of the reasons, having so many uninsured individuals drives up the cost of goods when people get sick and cannot do their job. In addition, when many people in a company choose not to purchase health insurance, it sends a message to the employer that health insurance may not be an important benefit which in-turn could cost other workers a loss of their health insurance benefit. Also, when healthy people choose not to be a part of their company's health insurance pool, it raises the costs for everyone else because the risk is spread through less people. And, when people make such low wages that they cannot afford health insurance, the number of people eligible for Medicaid rises (which is paid by your tax dollars!). For these reasons, many have encouraged the government to switch to a Universal Health Care System where the government would help manage health care. Learn more at What is Universal Healthcare?

Life Insurance for the Stay-at-Home Spouse


For various reasons there has been a shift in the way families determine their income needs. After a few decades of mostly two income households, there has been a trend in America back to the one income household.

Today's One Income Households are Different

These one income households are different than the "Leave it to Beaver" days... we now sometimes see fathers staying at home and the stay-at-home parent has chose to add many more responsibilities than was typical in the past one income households. Stay-at-home parents are now managing bills, being taxi drivers, and sometimes even are the main educator of their children such as in home schooling families. All of these tasks are in addition to the traditional tasks such as meal preparation, laundry services and house keeper.

All Families With Children Should Have Life Insurance

Many families now know that life insurance is important for both parents in a one income household. It is not hard to see how much of a financial loss the stay-at-home parent would cause if they died. For example, add up how much it would cost for a family to provide daycare, housecleaning services, taxi services, meal preparation services and after school care... and this is just a few of the many tasks a stay-at-home parent performs.

Who Will Take Care of the Emotional Needs of the Child?

Unfortunately though, most families just minimally insure the stay-at-home spouse. The family feels the minimal insurance they have would be sufficient to take care of the above mentioned tasks, at least until the youngest child was out of school. But what about the child's emotional loss from their deceased stay-at-home parent? Can hired help really take care of those needs? What if the working parent realized they needed to be the stay-at-home parent for a while... would there be enough life insurance to cover the working parent's lost wages?

The First Few Years After a Loss is Critical

Sadly, most families don't carry enough life insurance to supply this need. Obviously loosing a parent is very tragic and can have complicated and lasting effects on a child. Usually the first few years are very tough. In most families the best situation would be for the surviving parent to be able to devote themselves full-time to their children for the first few tough years. This can be possible with the proper life insurance coverage.

I have read tragic stories of families in this exact situation... the stay at home parent dies and although the family had life insurance, financial they were fine as long as the surviving parent still worked. But the children were an emotional mess and tragic consequences followed such as bad social choices. The working surviving spouse wanted desperately to be with their children full-time to help them better through their loss but could not survive financially since they did not purchase enough life insurance.

Adding Extra Life Insurance to Cover the Surviving Spouse's Income is Achievable

Life insurance, especially term life insurance, is relatively inexpensive and if a family already has a policy on the stay-at-home parent, the family probably would not experience a financial hardship by adding to the existing life insurance amount to cover a few years of time off for the surviving parent to be with the surviving children.

All families with children should have life insurance on both parents, regardless of weather they work or not. In addition, those same families should seriously consider adding on to their life insurance policies to take into account the potential loss of income if the surviving spouse would need or choose to devote themselves full-time to their children during the fragile grieving process.

Friday, August 27, 2010

Finding Online Jobs


There are many avenues to home employment on the Internet. If you look for jobs at home or work at home jobs on a search engine, you will find many Jobs at Home Websites with Job Listings. Some offer Free Membership and some charge a Monthly, Annual or Lifetime Registration Fee. Many offer Free Trial Memberships or Trial Memberships. Some jobs at home websites you will see on the Internet are: 2Work-At-Home.com, Bassador.com, HomeJobStop.com, Homeworkers.org, LegitJobs.net, SohoJobs.com, SpeedySecretarial.com, TJobs.com, Work-At-Home-Land.com and WorldWideWorkAtHome.com.

Staffing Services, No Fee Work At Home

However, there are also many more companies online offering home employment directly with no cost to you. Some of them are Outsourcing Services hiring home employees from their own websites. You will also see help wanted advertisements from temporary and permanent employment agencies looking for workers. You might consider employment agencies, staffing services, freelance websites, recruiters, help wanted classifieds or jobs search agents. An online search for virtual staffing services should provide many helpful online virtual staffing services that are looking for employees to work for their clients.

Outsourcing Services No Fees

You will find many more work at home opportunities on the Internet with Outsourcing Services. They already have a large clientele and marketing system and are looking for more employees to help their clients. There are call centers, customer support providers and customer relationship management firms that pay people for customer support work done from home, telesales specialists looking for salespeople, virtual assistant agencies looking for virtual assistants, data processing services looking for data entry typists and many other outsourcing services are advertising for employees to work online. You will also see many online Outsourcing Services that advertise editing services and recruit editors to work for their online services, or writers, typists, accountants, etc. Many temporary agencies and freelance websites also advertise for workers who will work on outsourced projects for them.

Help Wanted Classifieds

For recent help wanted classified advertisements look at http://FreshJobs.com and http://ExpertNetSurf.com. Recent classified advertisements with titles like Now Hiring, Help Wanted and Job Openings are posted in newsgroups, job boards, forums and message boards too. JobBoardMagic.com, Job-Search-Engine.com and JobLine.net check many job boards in their job search. You could also post your resume at http://HelpWantedSite.com and apply for jobs you like with your resume from their website. CareerBuilder.com, a large job and career website, and Jobvertise.com also provide this service free.

Jobs At Home Newsletters

There are also many helpful jobs at home websites that will send you recent job advertisements in a newsletter or ezine. You can join their mailing list or subscribe to their newsletters free at their websites. ExpertNetSurf.com is recommended for recent jobs at home advertisements in their free newsletter. Bassador.com, HomeJobStop.com and Telework-Connection.com also provide free jobs at home information in their newsletters. Email Alerts are also available from many job and career websites including CareerBuilder.com, HelpWantedSite.com and IHireAccounting.com

Internet Newsgroups

Another resource for job search and help wanted advertisements is Internet Newsgroups. Jobs are posted in Newsgroups at http://Google.com in newsgroups like alt.jobs.offered, misc.jobs.offered, biz.jobs.offered, us.jobs.offered and misc.jobs.offered.entry. You can find many recent help wanted advertisements in newsgroups and messages about them. You can also search for jobs. Many more jobs at home opportunities are listed in Yahoo Groups and MSN Groups.

Jobs At Home Search Engines

You will also find many jobs at home search engines and jobs search engines that you can search for jobs. You can search for home employment with jobs search engines using keywords like at home, home, homebased, job at home, outsource, remote, telecommute, telemarket, telework, virtual, work at home, and work from home. JobLine.net will do a Job Search and/or Resume Distribution for a charge. These websites have jobs at home search engines:

Wednesday, August 25, 2010

How To Find SEO Consultants Who Get Results


If your web site is a major source or revenue, or could be, then you should have a formal search engine optimization program that monitors and improves rankings on a daily basis. Now you might be thinking that you don’t have the resources necessary to implement a productive SEO program, but the costs of not doing so are significant.

Starting an SEO program for your business is easier than you think. There are numerous SEO consultants and experts that can show you how to radically improve your rankings for much less than you might think. In fact, many search engine optimization consultants can save you significant dollars if managed properly.

Getting the most from your SEO consultant requires a number of considerations. I have found that the most productive engagements around optimization and SEO all have these same factors in common. By adhering to these principals, mutual expectations are set and each party has a clear understanding of what is being delivered by whom.

The first step is finding a credible source. There are many people out there who claim to be search engine optimization experts but have nothing to show for it. Find a legitimate company, ask for references, or find someone who has a proven track record and is an authority on the topic. A good bet is to find someone who has achieved number one rankings for their website or the web sites of their clients.

The second step is to mutually agree upon what’s being delivered. Most clients feel that by paying a search engine optimization consultant a sum of money that their site is going to instantly rank number one on Google, Yahoo!, and Bing. I can tell you first hand that‘s not the case. The purpose of an seo consultant is to help you construct an effective strategy for the long term optimization of your web site.

The third and final step is to assemble a team to work with the consultant and implement his findings. Seventy percent or so of the companies I’ve worked with were very interested in learning how to optimize their websites but couldn’t or weren’t willing to follow through on what it takes to succeed. Commit time and resources dedicated to implementing the consultant’s finding and you will see the true value of your investment.

Whether you’re launching new website or trying to improve the rankings of an existing site, it’s important that you find a reliable resource that can help you succeed. Define what success looks like for both you and the consultant you will be working with. By doing so, you’re creating a mutual understanding of the work that’s being done and clearly understand what it means to your business.